Marketing Insights Analyst

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About the role

The Digital Marketing Analyst will focus on translating operating data into recommended actions to drive optimizations for paid media digital campaigns. The Digital Marketing Analyst will work with a variety of stakeholders to provide data and insights that drive and inform business decisions for improving digital marketing performance.

Responsibilities

• Analyze performance data from paid media digital campaigns to identify trends, opportunities, and areas for optimization.
• Translate data insights into actionable recommendations for campaign improvements.
• Collaborate with cross-functional teams, including marketing, creative, and media partners, to implement optimizations.
• Monitor and report on key performance indicators (KPIs) to track campaign success and ROI.
• Support the development of data-driven strategies to enhance digital marketing effectiveness.
• Stay updated on industry trends, tools, and best practices in digital marketing analytics.

Requirements

• Proven experience in digital marketing analytics, preferably in a paid media or performance marketing role.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Proficiency in tools such as Google Analytics, Google Ads, and other digital marketing platforms.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent communication skills to present findings and recommendations to stakeholders.
• Ability to work collaboratively in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, or a related field.
• 2+ years of experience in digital marketing analytics or a similar role.