Marketing Data Analytics

Job Responsibilities

• Build and maintain data pipelines that pull from platforms such as Salesforce, Marketo, Google Analytics, LinkedIn, and paid media channels
• Implement API integrations and use scripting (Python, SQL, or similar) to automate data collection, transformation, and reporting
• Combine multiple data sources into clean, reliable datasets for analysis and reporting
• Maintain dashboards that track marketing performance across channels
• Ensure stakeholders have access to accurate, up-to-date reporting
• Track and report on key metrics such as ROI, CPA, conversion rates, and campaign performance
• Identify trends, anomalies, and performance gaps through ongoing monitoring
• Translate data into clear, actionable insights for marketing and business stakeholders
• Partner with marketing team members to define reporting needs and success metrics
• Deliver ad hoc analysis and data insights to support business decisions
• Standardize reporting and measurement practices
• Implement A/B and multivariate testing frameworks, including tracking and measurement
• Analyze results and provide clear recommendations for optimization
• Contribute to a structured “test and learn” approach to improve performance over time

Qualifications

• Experience working with Python, SQL, or a similar language to pull, manipulate, and analyze data
• Experience working with APIs and integrating data from marketing platforms (Google, LinkedIn, CRM systems such as Salesforce or Marketo)
• Experience building and maintaining dashboards using tools such as Power BI, Looker Studio, or QuickSight
• Strong understanding of marketing performance metrics (ROI, CPA, conversion rates, CTR)
• Experience automating data pipelines and reporting workflows
• Familiarity with A/B and multivariate testing and measurement
• General understanding of digital marketing channels (SEO, SEM, paid media, email)
• Minimum 3 years experience in marketing analytics, data analytics, or related field