Marketing CRM Ops Technical Specialist

About the role

Customer-focused marketers who are energized by experimentation, continuous improvement, and data-driven decision making thrive at Zip. Our CRM Operations team works collaboratively across Marketing, Product, Data, and CRM to deliver personalized customer experiences at scale while continuously optimizing engagement, lifecycle performance, and operational efficiency.

As a CRM Technical Ops Specialist, you'll play a critical role in helping Zip execute and optimize timely, personalized, and high-performing customer communications across email, push, SMS, and other lifecycle marketing channels. Sitting within the CRM Operations team in Marketing, this role combines technical campaign execution, operational rigor, customer insights, and experimentation to help improve engagement and lifecycle performance at scale. You'll partner closely with stakeholders across Marketing, Product, Data, and CRM to execute campaigns, optimize targeting and segmentation strategies, improve operational workflows, and continuously refine how we communicate with customers. This role is ideal for someone who enjoys balancing technical execution with analytical thinking and is excited about the future of AI-enabled marketing operations and personalization.

Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office.

Responsibilities

• Build and execute CRM campaigns across email, push, SMS, and lifecycle channels to support customer engagement and retention goals
• Execute assigned campaign operations from audience segmentation, setup, QA, deployment, monitoring, through reporting
• Support data-driven audience targeting strategies using customer insights, behavioral data, and lifecycle engagement trends
• Partner cross-functionally with Marketing, Product, Data, and CRM stakeholders to translate approved campaign goals into documented execution steps, timelines, audience criteria, and quality checks
• Monitor campaign performance through A/B testing, personalization strategies, device optimization, and engagement analysis and recommend next-step improvements for review
• Leverage approved AI-driven tools and experimentation to improve segmentation, targeting, workflow efficiency, and campaign performance
• Analyze campaign results and operational metrics to identify and provide recommendations for continuous improvement across the CRM program
• Support CRM operational processes including journey management, business rules, campaign troubleshooting, and workflow documentation
• Manage customer data integrations and campaign dependencies to ensure accurate targeting, personalization, and delivery across platforms
• Stay current on CRM, Martech, and AI-enabled marketing best practices to help evolve Zip's lifecycle marketing capabilities over time

Requirements

• 2+ years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation roles
• Hands-on experience using CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, Pardot, Marketo, Cheetah, or similar tools
• Experience executing campaigns across channels including email, push notifications, SMS, or in-app messaging
• Familiarity with customer segmentation, targeting strategies, audience management, and lifecycle marketing principles
• Strong analytical and problem-solving skills with experience using campaign reporting, attribution, A/B testing, and engagement metrics to drive decisions
• Experience leveraging AI tools or automation workflows to support campaign execution, personalization, reporting, or operational efficiency
• High attention to detail with the ability to manage multiple campaigns, timelines, and priorities in a fast-paced environment
• Curiosity and a continuous improvement mindset with a strong interest in learning new tools, technologies, and marketing strategies
• Ability to collaborate effectively across technical and non-technical stakeholder groups to drive campaign execution and operational success
• Bachelor's degree or equivalent practical experience in Marketing, Communications, Business, Analytics, or a related field preferred

Benefits

• Flexible working culture
• Incentive programs
• Unlimited PTO
• Generous paid parental leave
• Leading family support policies
• Company-sponsored 401k match
• Learning and wellness subscription stipend
• Beautiful Union Square office with a casual dress code
• Industry-leading, employer-sponsored insurance for you and your dependents, with several 100% Zip-covered choices available

Pay

The annual base Pay Range for this position is $70,000 - $80,000. This range reflects our US national compensation band (USN). Additional premium percentages may apply based on our tiered premium strategy. The total compensation package may also include a bonus and/or commission awards, in addition to a full range of medical, financial, and/or other benefits. Visa sponsorship is not available for this position.

Schedule

Remote-first for US-based employees with the option to work in-person out of our Manhattan office.