Marketing Coordinator - Go-To-Market

About the role

Join us on the Go to Market team to experience the alignment of marketing strategy, demand generation, and marketing technologies. As a Marketing Coordinator, you will execute campaign, content, and event strategies across industry and service line verticals. You will partner with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and external partners to launch a variety of experiential, content, and digital tactics.

Responsibilities

• Partner with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs.
• Coordinate and facilitate task execution utilizing a variety of marketing technologies and project management tools.
• Aid in coordinating, planning, and implementing assigned events and sponsorship projects from initiation to reporting.
• Maintain relationships with external partners/associations, acting as a point of contact for assigned practice areas.
• Negotiate sponsorship benefits, coordinate the activation and renewal of sponsorship programs, and manage key deliverables.
• Create and edit content for marketing campaigns, including writing or editing promotional copy (ads, social, e-mail) and image selection.
• Support the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals.
• Track success of marketing campaigns and make recommendations for improving results in future campaigns.
• Facilitate the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Marketo, securing approval of content and design from marketing team and relevant practice staff.
• Maintain expert level of knowledge in CRM and train practice staff in appropriate use of systems to support practice development efforts.
• Support data analysis and reporting around campaigns, webinars, events, and marketing initiatives.
• Traffic workflows for marketing collateral and communications, overseeing edits, requested changes, and approvals.

Qualifications

• Bachelor’s Degree in Marketing, Journalism, Communications, Business Administration, or other related subject area.
• At least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree.
• Excellent attention to detail.
• Team player and collaborator.
• Working knowledge of common software applications and digital tools, such as Microsoft Office, Teams, various ON24 platforms, Marketo, and Microsoft Dynamics.
• Excellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re-prioritize as needed.
• Experience with CRM and marketing automation software a plus.