Marketing Content Specialist
Adams Brown · Leawood, KS · 3 days ago
On-siteManagementFull-time
Description Position Summary Adams Brown is seeking a Marketing Content Specialist to turn the firm's expertise into clear, useful content across digital, print, and event channels. This role partners daily with the firm's Graphic Designer to plan, write, and produce content that pairs strong copy with strong visuals. The specialist supports specialized industries including Agriculture, Healthcare, Construction, Manufacturing, Technology, Nonprofit and Government, and Trust and Wealth. As the marketing team brings more content development in house, this role helps move ideas from concept to published piece faster and with a consistent brand voice. FLSA Status: Exempt Requirements Key Responsibilities Content Creation Write and edit content for social media, email campaigns, web pages, blogs, newsletters, event promotion, and sales collateralTranslate technical accounting, tax, and advisory topics into plain, engaging language for business owners and executivesDraft copy for one pagers, brochures, case studies, infographics, and presentations in partnership with the Graphic DesignerRepurpose long form content (articles, webinars, event sessions) into social posts, short videos, and email snippets Creative Partnership with Design Collaborate with the Graphic Designer from concept through final delivery so copy and visuals are developed together, not in sequenceBuild creative briefs that define audience, message, format, and deadlines for each projectProofread all designed pieces for accuracy, tone, and brand consistency before releaseHelp plan and produce simple video and multimedia content, including captions, scripts, and storyboards Planning and Coordination Maintain the shared content calendar and track content projects in the team's project management systemInterview firm professionals and subject matter experts to gather insights and source storiesSupport Marketing Growth Managers with content requests for their Focus Areas and keep turnaround times predictablePrepare content and materials for conferences, firm hosted events, and webinars Brand and Performance Apply the firm's brand standards, voice, and style guide across all contentPublish and schedule content in the firm's CMS, social, and email platformsReview engagement metrics and recommend adjustments to content topics and formats Qualifications Bachelor's degree in marketing, communications, journalism, English, or a related field2 to 4 years of experience in content marketing, copywriting, or communications, ideally in professional services, financial services, or B2BStrong writing and editing skills with a portfolio that shows range across channels and formatsProven ability to work closely with designers and give clear, constructive creative directionComfort learning complex subject matter and asking the right questions of technical expertsStrong organization skills and the ability to manage multiple projects and deadlines at onceSound judgment with confidential client and firm information Preferred Skills And Tools Experience with HubSpot or a similar marketing automation and CRM platformWorking knowledge of Adobe Creative Cloud or Canva for basic layout and image editsFamiliarity with a CMS, SharePoint, and project management tools such as AsanaExperience with LinkedIn and other social platforms for B2B audiencesBasic video review and scripting skillsSEO fundamentals and comfort with web analyticsInterest in accounting, tax, or business advisory topics Working Conditions Adams Brown, LLC promotes a flexible work environment with a deep commitment to technology and modern work arrangements. Our offices are open from 8:00 a.m. – 5:00 p.m. Monday through Friday during tax season and offices close at noon on Fridays outside of tax season. We are closed on major holidays, offer substantial paid-time-off, a comprehensive benefit package, competitive pay structure, and a culture of growth, clarity, and respect. AdamsBrown, LLC is an Equal Opportunity Employer.