Marketing Content Development Manager

Key Responsibilities

• Extract strong benefit driven content and positioning from product management, engineering, applications, sales and service teams to create clear, differentiated, and persuasive messaging for technical and business audiences.
• Develop and execute a content strategy that supports business objectives, product launches, customer engagement, and market positioning.
• Create high-quality content to be used in customer-facing presentations, white papers, application notes, case studies, executive and investor presentations, campaign assets, video scripts, and sales enablement materials.
• Ensure all content reflects brand standards, voice, tone, positioning, and messaging consistency across global markets and customer touchpoints.
• Manage project timelines, content reviews, stakeholder approvals, and cross-functional deliverables in a deadline-driven environment, owning outcomes and delivering on commitments even when priorities shift or barriers arise.
• Monitor content performance and use analytics, customer insights, and campaign data to continuously improve content effectiveness and business impact.

Required Qualifications

• Bachelor’s degree in marketing, communications, journalism, English, engineering, or a related field; advanced degree or technical background preferred.
• 8+ years of experience in marketing content development, technical marketing, product marketing or communications.
• Demonstrated ability to write for both technical and executive audiences, with a strong portfolio of content such as white papers, product messaging, launch materials, case studies, thought leadership, and sales enablement assets.
• Strong understanding of integrated marketing, demand generation, product launch processes, digital channels, SEO principles, and content performance measurement.
• Ability to quickly understand complex technical concepts and convert them into clear customer value propositions and differentiated market messaging.
• Experience using content management systems, analytics tools, collaboration platforms, and project management tools.
• Knowledge of account-based marketing, customer journey mapping, persona development, and lifecycle content strategy.

Key Competencies

• Strategic Storytelling: Builds clear, differentiated narratives that connect technology capabilities to customer and business value.
• Technical Curiosity: Learns complex products, applications, and markets quickly and asks strong questions to uncover meaningful insights.
• Business Acumen: Understands how content supports pipeline growth, customer engagement, product adoption, and competitive positioning.
• Bold Cross-Functional Collaboration: Works effectively across technical, commercial, creative, and executive teams to drive alignment and execution while actively valuing diverse contributions and perspectives.
• Execution Discipline and Ownership: Delivers high-quality work under tight timelines while managing multiple priorities and stakeholders, owning outcomes, following through on commitments, and staying driven by what matters most.
• Customer-Centric Mindset: Creates content that reflects customer challenges, buying motivations, operational realities, and measurable outcomes.

About the Role

Join us at Brooks Automation and be a part of a dynamic organization that is shaping the future of technology. The Marketing Content Development Manager will lead the creation of compelling, technically accurate, value-driven content for a fast-paced semiconductor company focused on delivering an automated advantage for our customers.