Marketing Contact Strategy & Analytics Manager Sr

Responsibilities

• Own strategy and improvement of next best action (NBA) and next best offer (NBO) frameworks for existing and former customers
• Build and manage decisioning logic and prioritization models across all product lines
• Identify and operationalize data-driven signals for targeted customer communications
• Create and manage audience segmentation strategies for effective marketing actions
• Leverage customer data to identify opportunities for cross-sell and retention
• Create and manage targeted customer audiences for activation across various channels
• Ensure audience data is continuously refreshed for always-on marketing execution

Qualifications

• Undergraduate Degree in Marketing, Statistics, Data Science, Computer Science, Business, or related field
• 8+ years of hands-on experience in marketing analytics or decision intelligence within financial services or consumer-facing industries
• Experience building and managing next best action or customer decisioning frameworks at scale
• Proficiency in CRM platforms (e.g., Salesforce, Microsoft Dynamics) to support marketing activation
• Strong SQL skills for data querying, audience construction, and pipeline development
• Experience with cloud data platforms, preferably Snowflake
• Proven ability to manage data pipelines and workflows supporting multi-channel marketing

Benefits

• Medical, dental, vision, life, and disability insurance
• Comprehensive leave program