Marketing Consultant, Life Insurance

Full-Time / Hybrid, Boston or Springfield

About the Role

As a Marketing Consultant, you will serve as a subject matter expert for omni-channel marketing campaign development and execution, and content creation for MassMutual life products. You will be instrumental in the thought leadership and creation of marketing content including sales concepts and collateral, competitive positioning, and more. The successful candidate must have a strong understanding of marketing fundamentals, creative writing experience, and the ability to build relationships and collaborate closely with stakeholders. You will have immediate impact and the opportunity to interface with marketers, product experts, and sales throughout the organization.

The Team

This role is part of the Product Marketing Strategy group that is responsible for crafting clear and compelling stories, and comprehensive omni-channel marketing campaigns to drive revenue by increasing financial professional and client engagement. We are a highly collaborative team that supports marketing needs across all MassMutual product lines and distribution channels. We work in a fast-paced environment with a strong focus on attention-to-detail, agility, and follow-through. We are motivated by helping the organization achieve business results through creative problem solving, the courage to try new things, and always looking to optimize our work. If you are looking to be part of a team focused on building innovative financial solutions for current and future clients’ needs, you will fit right in.

Responsibilities

• Partner with integrated marketing groups including creative, media, sales, and project management to build omni-channel advisor and consumer marketing campaigns to support the growth of our life products.
• Develop key content and materials, focusing on life initiatives. Product launches and promotion, and sales enablement materials will make up the body of work.
• Interact with key stakeholders to obtain buy-in and improve messaging of materials and campaign content.
• Engage product specialists and compliance to ensure accuracy and appropriateness of materials and campaign content.
• Inventory and monitor content across products and campaigns to ensure it is always up-to-date and easy to access across multiple mediums including print, video, social, and web properties.
• Collaborate with marketing operations to ensure proper placement, tagging, and inventory of content within our technology solutions.

Requirements

• High School Diploma
• 4+ years marketing, product marketing, field marketing, sales enablement, wholesaler support, or distribution support with 2+ years of life insurance industry experience

Qualifications

• Bachelor's Degree
• 5+ years of experience
• Financial Services Marketing Products including Life insurance to advisors and consumers
• Proven written communication skills, with demonstrated creative content development
• Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint, Box, and Outlook
• Ability to work in a cross-functional team and provide clear and concise content that drives engagement from those using our content
• Great project management skills with the ability to problem-solve and identify process efficiencies and improvements
• Omni-channel marketing campaign development for B2B and B2C audiences

Benefits

MassMutual offers the opportunity to do meaningful work within a purpose-driven organization that values long-term impact over short-term outcomes. In this role, you can expect:

• Clear areas of ownership and accountability, with work that connects directly to company and customer outcomes
• A collaborative environment where perspectives are welcomed
• Access to learning, development, and internal networks that support continuous growth and skill-building over time
• Employee-led communities and forums that foster connection, learning, and inclusion across the organization
• A culture grounded in integrity, responsibility, and stewardship—supported by a company with a strong legacy and a future-focused mindset