Marketing Consultant

About the role

Are you a marketer who likes building the strategy and getting your hands dirty bringing it to life? We’re looking for a Marketing Consultant who can turn business goals into practical marketing plans, make recommendations backed by data, and confidently guide clients through the why behind the strategy. This isn’t a role where you’ll focus on just one channel. You’ll work across audiences, channels, budgets, measurement, brand positioning, and member journeys while partnering directly with credit union clients and our internal teams.

Responsibilities

• Build strategic marketing plans that connect client business goals to target audiences, channel mix, budgets, timelines, and measurable outcomes.
• Establish KPIs and measurement strategies before campaigns launch and use results to continuously improve recommendations.
• Develop recommendations across paid, owned, and earned marketing channels.
• Participate in client discovery, planning, and performance conversations alongside Account Executives.
• Present recommendations to clients, explain your reasoning, and confidently respond to questions and differing viewpoints.
• Analyze campaign and channel performance and turn the results into actionable recommendations.
• Stay hands-on with marketing execution, particularly when strategy and implementation overlap.
• Support brand positioning, messaging, audience personas, and member journey and lifecycle mapping.
• Write marketing portions of proposals and collaborate with internal teams to ensure proposed work can be successfully delivered.
• Manage multiple client priorities, deadlines, documentation, and deliverables.
• Participate in quality reviews and provide constructive feedback on client work.
• Collaborate with specialists, analytics, operations, and account teams to create cohesive recommendations.
• Support onboarding, cross-training, and knowledge sharing across the team.
• Step in where needed and help solve problems as the team and business continue to grow.

Requirements

• Approximately 2–5 years of marketing strategy and hands-on marketing experience.
• Experience building marketing plans that connect business goals