Marketing Communications Specialist I - Senior Products

Primary Responsibilities

• Create, develop, prepare, evaluate, and present communication materials to educate existing and prospective groups, group members, and/or direct consumers about Blue Cross and Blue Shield of Alabama products and services.
• Support the Blue Advantage and Over 65 product lines by creating and maintaining CMS-required and other regulated communication materials for Medicare-eligible audiences.
• Support corporate and specific requester's goals and objectives while addressing the needs and concerns of the audience.
• Ensure all Marketing Communications materials are produced in a timely and cost-effective manner that maintains and/or enhances the corporate image.

Summary Of Qualifications

• Bachelor’s Degree
• Experience with Microsoft Word, Excel, and PowerPoint
• Experience building relationships and identifying necessary information to effectively communicate
• Experience managing and prioritizing multiple tasks, deadlines, and requests in a timely manner
• Experience writing and editing content
• Experience adhering to communication standards
• Experience in project management (preferred)
• Quality assurance/review experience (preferred)
• Knowledge of the healthcare industry (preferred)
• Experience working in a corporate environment, particularly within marketing, communications, or related business functions (preferred)
• Experience with Medicare products, services, regulations, and senior market programs (preferred)
• Experience interpreting Medicare guidelines and CMS mandates (preferred)
• Experience creating and/or maintaining regulated and mandated communication materials (preferred)

Work Location

The work schedule for this position will be hybrid (onsite/remote). Business areas reserve the right to require associates to return to the office as needed, based on performance or other business considerations. A hybrid work schedule is subject to amendment or termination at any time by the Company.