Marketing Communications Specialist

University of Michigan · Ann Arbor, MI · 3 days ago

Marketing$57k–$71k/yrFull-time

About the role

The Institute for the Humanities (IH) seeks an innovative Marketing-Communications Specialist to join our team. The ideal candidate will have a strong commitment to the humanities, with successful experience designing and implementing marketing strategies across print and digital mediums that engage audiences and generate interest in the marketed product.

Responsibilities

Strategize, develop and implement multiple annual marketing plans to publicize the institute's programming and events to attract and engage a broad array of participants and attendees on campus and surrounding communities.
Present work to key stakeholders, clearly explaining the assignment and the rationale behind your proposals and decisions.
Actively seek out new ideas and outlets for enhancing the visibility of the humanities generally, the institute and its events.
Develop and implement the institute's social media strategy, ensuring alignment with overall communications goals.
Craft compelling content that tells the stories of the institute, its people, programs, and impact in ways that resonate with a wide array of audiences.
Determine and implement tools to analyze and evaluate the effectiveness of print, digital, social media, web, and other marketing campaigns; create user-friendly reports for and provide strategic recommendations and advice based on evaluations and experience to key stakeholders.
Develop creative concepts and translate them into visually compelling designs across print and digital media.
Manage one's workload effectively, and communicate any resource or timeline considerations proactively to your supervisor.
Develop and adhere to marketing budgets.

Requirements

The ideal candidate will have a strong commitment to the humanities with successful experience designing and implementing marketing strategies across print and digital mediums that engage audiences and generate interest in the marketed product.
They will demonstrate a keen eye for detail and versatile design thinking.
They're comfortable working in a fast-paced environment, handling multiple projects simultaneously while bringing energy and enthusiasm to their work.
They're a self-starter who works comfortably as part of a team and on their own.
They'll set a high bar through the quality of their work and their contributions to IH, while remaining open to direction and eager to grow.
Hold a Bachelor's degree in marketing, communications, graphic design or equivalent combination of education and experience.
Have at least three years of professional experience related to the responsibilities outlined for this position.
Be proficient in Adobe CC, using the latest design tools, and embrace the use of AI in an appropriate, professional manner.
Experience developing, implementing and evaluating successful marketing and social media campaigns/strategies.
Proven success in increasing and retaining social media followers/audiences.
Have a positive outlook with a 'can-do' attitude and a flexible approach to problem solving.
Show great communication skills, both verbal and written.
Be able to thrive in a fast-paced environment and consistently meet tight deadlines.
Show excellent time management skills and attention to detail.
Show demonstrated success in showcasing conceptual thinking and creative problem-solving abilities.
Show passion for and interest in bringing the value of the humanities to life both visually and textually.

Qualifications

Hold a Bachelor's degree in marketing, communications, graphic design or equivalent combination of education and experience.
Have at least three years of professional experience related to the responsibilities outlined for this position.
Be proficient in Adobe CC, using the latest design tools, and embrace the use of AI in an appropriate, professional manner.
Experience developing, implementing and evaluating successful marketing and social media campaigns/strategies.
Proven success in increasing and retaining social media followers/audiences.

Skills

Strong commitment to the humanities.
Successful experience designing and implementing marketing strategies across print and digital mediums.
Keen eye for detail and versatile design thinking.
Comfortable working in a fast-paced environment, handling multiple projects simultaneously.
Self-starter who works comfortably as part of a team and on their own.
Set a high bar through the quality of their work and their contributions to IH.
Proficient in Adobe CC, using the latest design tools, and embracing the use of AI in an appropriate, professional manner.
Experience developing, implementing and evaluating successful marketing and social media campaigns/strategies.
Proven success in increasing and retaining social media followers/audiences.
Positive outlook with a 'can-do' attitude and flexible approach to problem solving.
Great communication skills, both verbal and written.
Thrive in a fast-paced environment and consistently meet tight deadlines.
Excellent time management skills and attention to detail.
Show demonstrated success in showcasing conceptual thinking and creative problem-solving abilities.
Show passion for and interest in bringing the value of the humanities to life both visually and textually.

Benefits

The salary range is $56,800-$71,000, with a higher salary being possible based on equity and the select candidate's experience.

Pay

The starting salary range is $56,800-$71,000, with a higher salary being possible based on equity and the select candidate's experience.

Schedule

This is a full-time, hybrid position. Though the typical work schedule is 8:30am - 5pm, Monday through Friday for most staff, your work specific schedule will be determined with your supervisor and may change as required by the needs of the unit. During your first six months, you will be required to work on-site 5 days per week at the Institute's office on central campus. Following, working on-site will be required for a minimum of 3-4 days per week determined in conversation with your supervisor. In addition, ad-hoc on-site meetings and events may be needed with adequate notice provided. There may be some occasional work required outside of the established schedule, which may include evenings and weekends.