Marketing & Communications Specialist

Fives Giddings & Lewis is a recognized leader in large-scale machine tool solutions, delivering advanced machining systems and services to customers across aerospace, defense, energy, and industrial markets. This role supports the execution of marketing, communications, and content initiatives across the Machine Tools Division in the United States, reporting to the Global Director of Marketing & Communications.

About the role

The Marketing Specialist works closely with business unit leaders, sales teams, customers, and divisional marketing team members to develop and execute marketing programs that drive business growth, customer engagement, and lead generation. This hands-on position is responsible for creating and coordinating marketing content and deliverables, including customer success stories, website content, social media, email communications, sales enablement materials, and promotional campaigns across multiple business units, products, services, and technologies.

Responsibilities

• Develop and coordinate internal and external communications, including customer success stories, news articles, product highlights, and timely new order announcements that support business visibility and recognition of commercial successes.
• Write, edit, and manage content that supports marketing campaigns, customer engagement, and thought leadership initiatives.
• Coordinate the collection of customer testimonials, case studies, photography, and video content.
• Monitor industry trends, customer activities, competitive developments, and market opportunities to identify relevant content, story ideas, and communication opportunities.
• Create, publish, and maintain website pages and content to ensure information remains current, accurate, and aligned with business objectives.
• Develop web content supporting product launches, service offerings, customer success stories, events, recruitment efforts, and lead generation initiatives.
• Serve as the primary content owner for divisional websites, ensuring consistency, quality, and alignment with the Fives brand and messaging standards.
• Coordinate with business unit leaders and subject matter experts to gather content, identify opportunities, and maintain a continuous pipeline of website enhancements and new content.
• Work closely with the Demand Generation Marketing Manager to align marketing campaigns with trade shows, exhibitions, customer events, and divisional initiatives.
• Assist with pre-event, onsite, and post-event marketing activities, including content creation, social media coverage, email campaigns, photography, video capture, and lead follow-up initiatives.
• Serve as a marketing representative at trade shows and customer events as needed, capturing content, coordinating communications activities, and supporting customer and media engagement.
• Develop event-related marketing materials, presentations, promotional campaigns, and post-event communications.

Requirements

• Bachelor’s degree in Marketing, Communications, Technical Writing, Sales or a related field.
• 3-5 years of experience within B2B or industrial sectors.
• Proven experience with Social Media, Microsoft PowerPoint, video and picture capturing.
• Familiarity with Adobe Creative Suite (Illustrator, Photoshop, InDesign), Canva, or other design platforms and Typo3, WordPress or similar.
• Ability to translate technical manufacturing concepts into clear, engaging, customer-focused content.
• Familiarity with trade show, event, and experiential marketing.
• Ability to proactively engage with employees, customers, and stakeholders to uncover stories, successes, and content opportunities.

Benefits

• Competitive compensation
• Annual performance incentive opportunities
• Medical, dental, and vision insurance
• Company-paid life and disability insurance
• 401(k) with company match
• Paid vacation and holidays
• Career development and training opportunities
• Employee assistance programs
• Opportunities for advancement within a global organization