Marketing & Communications Specialist

About the role

Fives Giddings & Lewis is actively seeking a Marketing & Communications Specialist to join our team in Fond du Lac, Wisconsin. The Marketing Specialist supports the execution of marketing, communications, and content initiatives across the Machine Tools Division in the United States. Reporting to the Global Director of Marketing & Communications, this role works closely with business unit leaders, sales teams, customers, and divisional marketing team members to develop and execute marketing programs that drive business growth, customer engagement, and lead generation.

Responsibilities

• Develop and coordinate internal and external communications, including customer success stories, news articles, product highlights, and timely new order announcements that support business visibility and recognition of commercial successes.
• Write, edit, and manage content that supports marketing campaigns, customer engagement, and thought leadership initiatives.
• Coordinate the collection of customer testimonials, case studies, photography, and video content.
• Monitor industry trends, customer activities, competitive developments, and market opportunities to identify relevant content, story ideas, and communication opportunities.
• Create, publish, and maintain website pages and content to ensure information remains current, accurate, and aligned with business objectives.
• Work closely with the Demand Generation Marketing Manager to align marketing campaigns with trade shows, exhibitions, customer events, and divisional initiatives.
• Assist with pre-event, onsite, and post-event marketing activities, including content creation, social media coverage, email campaigns, photography, video capture, and lead follow-up initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Technical Writing, Sales or a related field.
• Proven experience with Social Media, Microsoft PowerPoint, video and pictures capturing.
• Familiarity with Adobe Creative Suite (Illustrator, Photoshop, InDesign), Canva, or other design platforms and Typo3, WordPress or similar.
• 3-5 years within B2B or industrial sectors.
• Ability to translate technical manufacturing concepts into clear, engaging, customer-focused content.
• Familiarity with trade show, event, and experiential marketing.
• Ability to proactively engage with employees, customers, and stakeholders to uncover stories, successes, and content opportunities.

Benefits

• Competitive compensation
• Annual performance incentive opportunities
• Medical, dental, and vision insurance
• Company-paid life and disability insurance
• 401(k) with company match
• Paid vacation and holidays
• Career development and training opportunities
• Employee assistance programs
• Opportunities for advancement within a global organization