Marketing Communications Specialist

Position Overview

The Marketing Communication Specialist will support the Federal Home Loan Bank of New York (FHLBNY) by creating, aligning, and coordinating member‑facing content that reflects the bank’s brand and voice. This role ensures a consistent member experience across all communication channels—including digital, web, print, email, and 1Link—while supporting campaigns, product launches, outreach, and strategic initiatives.

Responsibilities

• Content Development & Execution: Write a variety of content for email, website, product launches, and other marketing materials; translate technical, program, IT/Systems, and financial information into clear, digestible communications; stage approved email communications in Eloqua; support sales‑team content for the Financial Library and Engage email library; manage member feedback forms and surveys, enhancing usability and experience.
• Communication Planning & Coordination: Serve as liaison between marketing, sales, and other member‑facing departments; gather information, manage stakeholder input, coordinate approvals, and maintain the bank‑wide communication calendar; ensure quality‑assurance and launch readiness of campaigns; maintain audience data, segments, distribution lists, and documentation; verify compliance with policies, procedures, and regulations.
• Communication Strategy & Insights: Monitor campaign analytics and produce reports to measure effectiveness; identify content gaps and recommend new topics, communication opportunities, and engagement strategies; leverage marketing automation, CRM, and related technologies to support planning, audience management, execution, and member‑engagement goals.
• Other Duties: Act as backup for publishing website content and launching campaigns; collaborate with the Presentation Designer to create visually compelling slides; provide guidance to internal teams on effective communication strategies to ensure consistency and clarity across all touchpoints.

Skills

• Exceptional writing and interpersonal communication skills; strong grammar and attention to detail.
• Ability to coordinate content across multiple departments and maintain a unified messaging approach.
• Superior time‑management and organizational abilities; capable of meeting tight deadlines in a fast‑paced environment.
• Knowledge of banking, financial services, operations, and related areas.
• Understanding of member experience, accessibility standards, and digital communication best practices.
• Proficiency in collecting, researching, organizing, and synthesizing information from multiple sources; using metrics to inform content strategy.
• Experience with marketing automation platforms, CRM systems, and survey tools; Oracle Eloqua and Oracle CX Sales preferred.
• Experience coordinating communication approvals, managing content calendars, and supporting cross‑functional projects.
• Familiarity with project‑management tools (e.g., Monday.com, Jira) is a plus.
• Proficiency with Microsoft Office Suite, Adobe Acrobat, and managing review/editing processes within these applications.
• Ability to work both independently and collaboratively as part of a team.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; experience in financial services, digital communications, member engagement, or content strategy is a plus.
• 4+ years of experience in a communications or marketing role with a focus on writing and managing content for multiple channels.
• Proven knowledge of communications and marketing ethics and best practices for B2B marketing.
• Experience conducting research using multiple sources.
• Knowledge of user experience, banking, and finance is a plus.

Pay

Salary Range: $120,000 – $135,000