Marketing Communications Specialist

About the role

Reporting to the Director of Marketing, the Marketing Communications Specialist collaborates to create and execute a marketing communications strategy for the Climate Control Group of companies (ClimateMaster, ClimaCool, Koax, IEC, and ClimateCraft). This role develops and implements multi-platform communication strategies—traditional, digital, paid, and earned—to drive audience engagement, build brand awareness, and deliver ROI. Responsibilities include managing advertising, public relations, internal and external communications, website messaging, and demand/lead generation.

Responsibilities

• Develop and implement a multi-platform communications strategy and plan aligned with corporate and brand direction, covering social media, demand generation, lead generation, public relations, website messaging, and internal/external communications.
• Collaborate with the in-house creative team and product managers to create marketing assets for new product launches, events, and programs.
• Localize messaging and campaigns with the marketing team, agencies, and stakeholders to produce assets for channel partners and customers.
• Coordinate with external agency partners and vendors supporting public relations, content creation, and messaging.
• Establish KPIs to track and analyze marketing campaign performance and recommend data-driven solutions.
• Communicate project status across the organization and serve as a single point of contact for large-scale initiatives.
• Maintain a regular cadence of outreach to sales teams, channel partners, and customers to align on marketing initiatives.
• Publish monthly PR updates and build relationships with media partners for tactical execution.
• Manage project details, budgets, and schedules to ensure high-quality deliverables on time and within budget.
• Recommend marketing tools (e.g., automation software, social media scheduling) to support promotional projects.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business Administration, or relevant experience.
• 3-5+ years of marketing experience, including communications, public relations, product marketing, brand positioning, and lifecycle marketing.
• 2 years of HVAC industry or B2B experience preferred but not required.

Skills

• Proficiency in MS Office and Google Suite.
• Familiarity with marketing automation platforms (MAP) such as HubSpot, Pardot, or Eloqua.
• Experience with Content Management Systems (CMS).
• Proficiency in CRM software (e.g., MS Dynamics 365, Salesforce, HubSpot).
• Ability to conceptualize, implement, and manage brand vision and market strategy.
• Strong digital marketing and campaign management skills.
• Exceptional project management and organizational skills, with the ability to manage multiple projects under tight deadlines.
• Outstanding written and oral communication skills, with keen attention to detail and accuracy.
• Strong analytical and data-driven decision-making abilities.
• Advanced skills in multivariate/A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness.
• Exceptional interpersonal skills and ability to build relationships with vendors and customers.