Marketing Communications Specialist

About the role

The Marketing Communications Specialist is responsible for developing, executing, and measuring internal and external communication initiatives that strengthen the company's brand, reputation, and employee engagement. This role manages digital marketing channels, corporate communications, content development, website strategy, social media engagement, and marketing campaigns while ensuring consistency with company branding and business objectives. The ideal candidate is a creative storyteller, strategic thinker, and highly organized marketing professional who can independently manage multiple projects in a fast-paced environment.

Responsibilities

• Create, edit, design, and publish key marketing communications content (i.e., presentations, flyers, newsletters, white papers, press releases, etc.) with accuracy and consistency
• Oversee social media channels, driving online community growth and engagement, developing, and curating corporate content, maintaining social media profiles, track and measure key metrics, post engagement
• Maintain website; track and measure analytics including SEO, web traffic and lead generation
• Write, edit, and generate story ideas and topic angles for corporate communications
• Research and apply for any qualifying industry specific awards
• Design digital and print marketing materials, adhering to brand standards
• Create, compose, and edit internal and external correspondences
• Coordinate events, conferences, trade shows, press interviews, etc.
• Condense and organize complex information into meaningful communications
• Log and maintain all collected materials within digital archive for archival or on-demand purposes
• Prepare materials as required in advance of meetings or events, to include monthly management meeting
• Occasionally assist with day-to-day office administration functions or events (i.e., conferences, holiday parties, etc.)
• Perform other duties as deemed necessary including those assigned by Direct Manager, COO or owner

Qualifications and Skills

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field
• 5+ years of progressively responsible marketing and communications experience
• Strong proficiency in Microsoft 365, Adobe Creative Suite, Canva, and content management systems
• Experience managing corporate social media channels and website content
• Experience with Google Analytics, SEO, digital advertising, and marketing automation platforms
• Exceptional written communication and content development skills
• Demonstrated ability to manage multiple projects and deadlines independently
• Valid driver's license with a clean driving record; comfortable operating a vehicle for occasional travel

Pay

$65,000 - $80,000 a year

Benefits

• Medical, dental, vision, LTD, STD, and Life insurance plans
• Additional “a la carte” benefits
• 401(k) plan
• Flexible spending accounts for medical and childcare needs
• Employee referral program
• Tuition reimbursement program