Marketing Communications Specialist

About the role

The Marketing and Communications Specialist provides communications support to help raise the organization’s profile through effective internal and external messages that deliver a consistent message and brand voice across platforms.

Responsibilities

• Assist in updating existing marketing material or drafting new copy for collateral.
• Draft, edit, and support other departments in updating member and customer correspondence letters.
• Draft and send member communications via email.
• Prepare and distribute agent emails (approximately 100 per year), collaborating with the Sales team to draft messages and route for review and approval.
• Maintain up-to-date agent email lists.
• Prepare quarterly sales newsletters.
• Coordinate drafting of the quarterly employee newsletter, gathering information from other departments, drafting content, and routing for reviews and approval.
• Work with the VP and other team members to write bimonthly Employee Updates with news and announcements.
• Update the intranet regularly with current, employee-relevant information as requested.
• Collaborate with the graphic designer to create online banners, posters, and other materials.
• Contribute to social media efforts by updating, maintaining, and engaging key audiences across channels.
• Work with vendors to ensure consistent messaging and voice across social media platforms.
• Monitor social media accounts for posts and messages from members, involving other departments as needed.
• Address online issues and update website notices or banners as requested.
• Work with IT and other team members to resolve technical issues.
• Maintain a quarterly report on website metrics and social media activity.
• Maintain an up-to-date communications calendar and share it with the team and other departments as needed.
• Create and maintain a monthly communications dashboard, including communications, website, and social media metrics.
• Complete purchase orders, packaging requests, and coordinate with mailroom services for shipments.
• Perform other communications and marketing tasks as assigned.

Requirements

• Bachelor’s degree in communications, marketing, or a related field.
• 3–5 years of experience in a fast-paced corporate environment.
• Experience with Salesforce Marketing Cloud strongly preferred.
• Life insurance or financial services industry experience a plus.
• Experience with Adobe Creative Suite preferred.

Skills

• Excellent writing and communication skills.
• Strong internet research skills and proficiency in MS Word, PowerPoint, and Excel.
• Ability to multitask, work well under pressure, reprioritize quickly, and demonstrate good judgment.
• Excellent attention to detail.
• Ability to work in a collaborative environment and execute independently.

Benefits

• Health insurance (medical, dental, and vision).
• Flexible spending accounts (medical and dependent care).
• 401k plan with generous employer match.
• Paid time off.
• Paid holidays (12).
• Life insurance.
• Short- and long-term disability insurance.
• Employee assistance program.
• Professional development and tuition reimbursement.
• Career growth opportunities.
• On-site gym and locker rooms (Alexandria, VA office only).
• Friendly, collaborative culture.