Marketing Communications Operations Specialist

About the role

At LifeNet Health, as the Marketing Communications Operations Specialist, you will make an impact by overseeing the administrative responsibilities of digital platforms that support LifeNet Health’s business goals, brand strategy, and key marketing deliverables, with a particular focus on day-to-day operations and traffic coordination systems, including Workfront, document control, and additional capability-building offerings (i.e., HubSpot assistance). This role is responsible for producing and optimizing assets for internal and external campaigns, collecting and analyzing performance data, and identifying opportunities for improvement to drive engagement and brand visibility. The Marketing Communications Operations Specialist collaborates with cross-functional teams, as well as strategic marketing and communications management, to ensure on-brand, timely project completion for the department and enterprise.

Responsibilities

• Supports the development, execution, and optimization of marketing and communications content across digital channels, including websites, email, social media, and other branded platforms.
• Collaborates with cross-functional teams to create and maintain content, manage digital workflows and traffic coordination systems, and support the execution of integrated marketing campaigns.
• Maintains and publishes content through content management systems.
• Assists with HubSpot email campaign deployment.
• Manages templates and workflows.
• Monitors digital performance.
• Provides reporting and optimization recommendations.
• Ensures all content aligns with brand standards, supports business objectives, and drives audience engagement through data-informed decision-making.

Requirements

• 1 year experience with oversight and administration of digital platforms, including content creation and digital media management, preferably within the healthcare, medical, or life sciences sector.
• Bachelor’s Degree.
• Preferred: Bachelor’s Degree in Communications, Marketing, Digital Production, or related field.