Marketing & Communications Director
About the role
United WE is seeking a dynamic marketing and communications professional to serve as its Marketing & Communications Director. This pivotal role joins a national nonprofit with over three decades of championing women’s economic mobility and civic influence. Reporting to the Chief Operations Officer, the director plays a critical role in advancing the nonpartisan organization's mission to promote women’s economic growth and leadership.
Headquartered in Kansas City, Missouri, this position translates complex, data-driven research into compelling narratives that inspire policy change, donor investment, and community engagement. The role leverages audience insights and performance metrics to optimize content and campaign performance, elevating United WE’s profile and deepening its impact as the organization enters a phase of growth and expanded national reach.
Responsibilities
- Content Development & Storytelling
- Design actionable content: Turn comprehensive data on women’s economic status and civic leadership into elevated, accessible, and actionable materials.
- Write across channels: Develop and support persuasive copy for email campaigns, The Magazine, annual impact reports, website copy, and related communications.
- Manage campaigns: Help develop and support press campaigns with media kits and brand materials to carry the United WE message across regional and national audiences.
- Digital Strategy & Brand Management
- Maintain brand integrity: Act as a brand ambassador, ensuring all public-facing materials adhere to organizational tone, nonpartisan guidelines, and visual standards across platforms.
- Support owned social media: Assist with day-to-day engagement and content scheduling across LinkedIn, Instagram, and X (formerly Twitter).
- Update digital touchpoints: Manage website text and media content updates using content management systems.
- Monitor audience engagement: Review content and campaign performance metrics to identify opportunities for improving audience engagement and reach.
- Development & Campaign Support
- Drive donor outreach: Partner with the Chief Development Officer to construct fundraising assets, direct mail, and digital donor nurture sequences.
- Promote core initiatives: Build awareness campaigns for signature programs and events.
- Optimize operations: Coordinate communications timelines, visual asset deployment, maintain marketing calendars, and run performance analytics reports to gauge audience growth.
- Project & Partner Coordination
- Manage communications projects, timelines, and deliverables across internal teams and external partners.
- Oversee relationships with communications vendors and contractors, ensuring alignment, quality control, and timely execution.
- Ensure communications priorities move efficiently from planning through execution across organizational initiatives.
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
- Minimum 6+ years of progressive marketing experience, with at least 2+ years in a leadership role.
- Mastery of digital publishing tools (e.g., Squarespace, Canva, Adobe Creative Suite, HubSpot, Mailchimp, and Google Analytics).
- Strong copywriting skills and ability to multitask in a collaborative, fast-paced environment.
- Excellent organizational skills and strong attention to detail.
- Clear, professional communication and writing skills.
- Experience in nonprofit, civic, or philanthropic organizations preferred.
- A deep appreciation for nonpartisan community building.
Pay
The anticipated hiring salary range for this exempt position is $80,000 - $105,000, determined by the candidate’s experience level, credentials, and personal characteristics.
Benefits
- Comprehensive benefits package including medical, dental, and vision insurance.
- Retirement plan.
- Group life insurance.
- Paid time off.
- Remote work environment.
Schedule
This position is based in Kansas City with the flexibility to work in the office or remotely.