Marketing & Communications Director

The Marketing & Communications Director position is based in the United States and is remote. This role offers the opportunity to shape the voice and public presence of a mission-driven organization.

About the role

You will lead brand strategy, marketing initiatives, public relations, and internal communications to strengthen awareness and engagement nationwide. You will combine strategic vision with hands-on execution, influencing storytelling, campaigns, and organizational growth.

Responsibilities

• Lead the overall marketing and communications strategy, ensuring alignment with organizational goals, mission, and growth priorities.
• Own brand positioning, messaging, tone, and visual standards across all communication channels to create a consistent and compelling identity.
• Develop and execute multi-channel marketing strategies across digital platforms, social media, email, SEO, website content, print materials, conferences, and events.
• Oversee website strategy, content development, analytics, and continuous optimization to improve engagement and reach.
• Create and oversee storytelling initiatives that highlight the experiences of individuals, caregivers, and community partners.
• Manage internal communications efforts that support employee engagement, culture, organizational updates, and change initiatives.
• Partner with cross-functional teams including operations, customer service, government relations, product, and implementation teams to support strategic initiatives.
• Lead and develop marketing and communications team members while managing external agencies, freelancers, vendors, budgets, and timelines.
• Analyze performance data, campaign results, brand awareness metrics, and audience insights to provide recommendations and improve marketing effectiveness.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field.
• 7+ years of experience in marketing, communications, brand strategy, or related leadership roles.
• Proven experience developing and managing multi-channel marketing programs and campaigns.
• Exceptional writing, storytelling, editing, and communication skills with the ability to adapt messaging for different audiences.
• Strong knowledge of digital marketing practices, including SEO, social media, analytics, website management, and content strategy.
• Demonstrated ability to lead projects, influence stakeholders, and collaborate effectively across teams.
• Strategic thinker with strong creative problem-solving skills and the ability to balance long-term vision with day-to-day execution.
• Experience working in healthcare, disability services, Medicaid, long-term services and supports, nonprofit, or other regulated environments is preferred.
• Experience supporting multi-state organizations, government-funded programs, or large-scale organizational initiatives is an advantage.
• Strong organizational skills, attention to detail, adaptability, and ownership mindset.
• Proficiency with Microsoft Office tools, including Excel, and strong administrative and planning abilities.

Benefits

• Competitive annual salary of $160,000 USD.
• Fully remote position with flexibility to work from anywhere in the United States.
• Opportunity to lead communications and brand strategy for a purpose-driven organization.
• Meaningful work that contributes to improving independence, accessibility, and quality of life for individuals and communities.
• Collaborative environment focused on innovation, inclusion, and continuous improvement.
• Opportunity to influence national brand growth and public awareness through impactful storytelling.
• Professional growth opportunities within a mission-focused leadership team.