Marketing & Communications Associate

Responsibilities

• Plan and execute customer-focused campaigns to drive new user engagement and support retention of Globus subscribers.
• Draft and distribute regular external communications, including newsletters, user announcements and product update notices.
• Cook up and manage outreach to institutional partners, prospective subscribers, and existing user communities, including research universities, national laboratories, and government agencies.
• Manage and grow Globus's presence across social media channels (LinkedIn, X/Twitter, Mastodon), maintaining a consistent voice and posting cadence.
• Monitor engagement metrics across email and social channels and produce regular performance reports with actionable insights.
• Work with the events manager to plan and execute successful Globus participation in research computing conferences and community events, including promotion, and follow-up communications.
• Collect and synthesize post-event feedback to inform future event strategy.
• Lead Generation & Campaign Support: Assist the customer team in executing targeted lead generation campaigns aimed at IT administrators, research computing staff, and research teams at prospective institutions.
• Build and maintain segmented contact lists and mailing audiences using CRM and email marketing tools (e.g., Mailchimp).
• Support the development of landing pages, outreach emails, and other campaign assets.
• Track campaign performance metrics and contribute to regular reporting for the customer team.
• Content & Collateral Support: Assist in the production of marketing materials including conference flyers, slide decks, one-pagers, and promotional items, working from templates and messaging frameworks.
• Maintain and update the Globus website's marketing pages, news/blog section, and event listings.
• Cook up and coordinate with external vendors (designers, print shops, AV suppliers) to produce and deliver materials on time and within budget.
• Oversee and maintain the inventory of marketing collateral, ensuring timely reproduction and adequate supply to support business needs.
• Research, evaluate, and recommend promotional merchandise ("swag") and giveaway items for exhibitions and marketing events.
• Administrative & Cross-Team Support: Maintain organized archives of marketing assets, campaign records, and contact databases.
• Serve as a coordination point across the customer team for communications timing, messaging consistency, and outreach scheduling.
• Develops marketing communications, advertising, or publicity materials with a moderate level of guidance from others.
• Performs one or more of the following marketing functions: marketing communications/advertising; Web blogs or digital marketing; market research; development or review and update of the marketing infrastructure and management of external sales agency relationships.

Qualifications

• Minimum requirements include a college or university degree in related field.
• Minimum requirements include knowledge and skills developed through 2-5 years of work experience in a related job discipline.