Marketing Associate

About the job

Our client is an innovative, fast-growing global consumer brand and digital lifestyle network (100–250 employees) bridging vibrant North American retail channels with cutting-edge manufacturing and trend ecosystems in East Asia.

Responsibilities

• Brand Consistency: Ensure that all inward-facing promotional assets, influencer brief templates, and public relations announcements line up perfectly with global branding frameworks.
• Creator Seeding Operations: Research, catalog, and engage micro-influencers and lifestyle creators across Western social networks (TikTok, Instagram, YouTube) to execute product gifting campaigns.
• Data-Driven Auditing: Pull weekly traffic data, click-through-rate (CTR) numbers, and overall customer acquisition metrics from platform dashboards to assist in optimizing growth budgets.
• Competitive Trend Mapping: Conduct systematic research on emerging beauty, lifestyle, and consumer trends within the US and South Korean markets to deliver actionable ideas to creative teams.
• Cross-Border HQ Liaison: Support coordination loops, shared media drives, and calendar alignment between local marketing units and overseas corporate headquarters.

Qualifications

• Required Experience: Entry-level (0 to 2 years of professional marketing experience). Prior internship experience in digital marketing, social media curation, e-commerce operations, or advertising agency tracks is highly valued.
• Education: Bachelor’s degree in Marketing, Communications, Business Administration, International Trade, or an equivalent corporate discipline.
• Technical Savvy: High operational literacy across Google Workspace / MS Office (especially Excel for metric data sorting) and consumer social media apps.
• Core Competencies: Outstanding visual organization skills, strong attention to deadline timelines, and a proactive, collaborative attitude.

Pay

Salary Range: $55,000 – $70,000 / year