Marketing Communications Analyst

We need to output only HTML fragment, no html/body tags, no markdown fences. Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only if posting has real specific content. We have location, job type, pay rate, start date, work arrangement, contract extension. Pay Rate: $35–$40 per hour. That is pay info, so we can include a Pay section. Schedule? Not given. Work arrangement: Onsite. Could be schedule? Not explicit. Might not include Schedule unless specific. Benefits: there is a paragraph about Kelly benefits. That is benefits content. So include Benefits section. About the role: we have Job Summary. So include About the role. Responsibilities: list. Qualifications: list. Preferred Qualifications maybe part of Qualifications? Could combine but we have Qualifications and Preferred Qualifications. Could put both under Qualifications? But we have separate headings: Qualifications, Skills. The posting includes qualifications and preferred qualifications. Could treat Qualifications as required qualifications, and Skills maybe from preferred? However we have a Skills heading; we could put skills like HubSpot, Excel, etc. But better to follow instruction: Use headings only when posting has real specific content. We have content for About the role, Responsibilities, Qualifications (required), Preferred Qualifications could go under Qualifications or Skills. Could create a Skills section for preferred qualifications like experience with manufacturing, CRM, SEO, etc. But we need to avoid thin sections. Let's see: The posting includes "Preferred Qualifications" list. That's substantive. Could put under Qualifications heading (maybe combine required and preferred). But we have also a Skills heading; we could put skills like HubSpot, Excel, etc. However the qualifications already list those. Might be redundant. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all details: location, job type, pay rate, start date, work arrangement, contract extension, job summary, responsibilities (each bullet), qualifications (required), preferred qualifications, ideal candidate paragraph, benefits paragraph. We must not repeat job title as heading. Do not put Job ID/requisition numbers as headings (none). Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. The posting includes a lot of Kelly boilerplate at end: benefits description, equal opportunity, etc. We need to remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The benefits paragraph is part of Kelly's general offerings; but it's still benefits info. However the instruction says remove EEO/equal-opportunity/scam-warning boilerplate. The benefits paragraph is not EEO; it's about Kelly benefits. It might be considered boilerplate but it's substantive benefits info. The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." The benefits paragraph is not those categories, but it's a generic Kelly benefits description. It might be considered boilerplate but it's still benefits. However we need to preserve ALL substantive information; do NOT invent or summarize away detail. The benefits paragraph is substantive about benefits offered. So we keep it. But we also need to remove duplicated lines. There's repeated "As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources." etc. We'll keep unique. We need to output only HTML fragment. Use

for section headings. Use

• for any list of duties/requirements/benefits, and

  for prose. We need to decide sections: - About the role (Job Summary) - Responsibilities (list) - Qualifications (maybe combine required and preferred? Could separate into Required Qualifications and Preferred Qualifications but headings limited to given list: Qualifications, Skills. We could put required under Qualifications, preferred under Skills. But Skills heading is for skills; preferred qualifications include experience, knowledge, etc. Could treat as Skills. Better: Use Qualifications for required qualifications, Skills for preferred qualifications (skills/experience). Also we have Benefits section. Pay section for pay rate. Possibly Schedule? Not given. Work arrangement could be included in About the role? Not needed. We must not create Pay/Schedule/Benefits sections unless posting actually states them. Pay is stated: $35–$40 per hour. Benefits is stated (Kelly benefits). So include Pay and Benefits. Schedule not stated, so omit. Now we need to include location, job type, start date, work arrangement, contract extension. Where to put? Could be in About the role paragraph as prose. Or we could make a separate section like "Job Details" but not allowed headings. So we incorporate into About the role paragraph. Thus About the role

  includes: Location: Seneca Falls, NY; Job Type: Full-time, 6-month contract; Pay Rate: $35–$40 per hour (but we also have Pay section; maybe we mention pay in About the role? Better to keep Pay section separate and not duplicate. But we must preserve all info; we can mention location, job type, start date, work arrangement, contract extension in About the role. Pay we will have separate Pay section, but we could also mention it there? To avoid duplication, we should not duplicate. So About the role will include location, job type, start date, work arrangement, contract extension, and job summary. Pay will be separate. Now Responsibilities: list each duty as

• . Qualifications: list required qualifications as
• . Skills: list preferred qualifications as
• (or maybe skills). We'll treat as Skills. Benefits: list benefits as
  • from the Kelly benefits paragraph. The paragraph includes many benefits: medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, short-term disability; retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), transit spending account; paid sick leave under applicable state or local plan. We'll turn each into list items. Pay:

    Pay Rate: $35–$40 per hour

    maybe. Now ensure we don't include boilerplate like "Click here for more information on benefits and perks..." etc. That's application instruction? It's a link. We should remove that line. Also remove "Get a complete career fit with Kelly®." etc. That's promotional boilerplate. Remove lines about Kelly's mission, equal opportunity, etc. The instruction says remove EEO/equal-opportunity/scam-warning boilerplate. So we should remove the equal opportunity paragraph and the rest of Kelly promotional text after benefits. Keep only the benefits paragraph that describes offerings. But we need to check if the benefits paragraph includes promotional lines like "As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources." That's not EEO; it's a description of benefits. We can keep that as intro sentence before list. However we need to avoid duplication. We'll keep a short

    summarizing that Kelly offers benefits, then list. We must not include "Please note: The following benefits reflect Kelly's general offerings. Eligibility may vary by assignment, location, and job type." That's part of benefits description; we can keep as prose. We must not include "Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community." That's application instruction/link; remove. We must not include "Get a complete career fit with Kelly®...." etc. Remove. We must not include the equal opportunity paragraph and subsequent lines about AI, etc. Remove. Now Ideal Candidate paragraph: It's substantive; we could include as a separate section? Not in allowed headings. Could incorporate into About the role or Responsibilities? It's about ideal candidate traits. Could be its own paragraph under About the role? But we already have About the role for job summary. We could add another paragraph after responsibilities? There's no heading for it. We could add a

    after responsibilities before qualifications, but that would be unspecific heading. The instruction says use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says use those for section headings. It doesn't say we cannot have other headings, but we should follow the pattern. Probably better to treat Ideal Candidate as part of Qualifications or Skills? It's about candidate traits. Could be included under Qualifications as a paragraph before list. We'll add a

    before the qualifications list describing ideal candidate. Now we need to ensure we don't repeat any info. Let's craft HTML:

    About the role

    Location: Seneca Falls, NY. Job Type: Full-time, 6-month contract. Start Date: ASAP. Work Arrangement: Onsite in Seneca Falls, NY. Contract Extension: Potential for extension beyond six months based on business needs and performance. We are seeking a Marketing Communications Analyst to support marketing campaigns, lead generation, content development, social media, trade shows, events, and marketing analytics for industrial and technical brands. The primary focus of this position will be campaign management. The successful candidate will be organized, analytical, adaptable, and comfortable managing multiple projects and priorities in a fast-paced environment. This is a hands-on opportunity to gain experience across a broad range of marketing functions while working closely with Marketing, Sales, Product Management, Engineering, and technical subject-matter experts.

    Responsibilities

    • Plan, execute, and track integrated marketing campaigns across digital, email, social media, and traditional channels.
    • Support lead-generation campaigns using HubSpot or similar marketing automation platforms.
    • Develop email workflows, landing pages, and lead-nurturing campaigns.
    • Monitor campaign performance and make data-driven recommendations.
    • Partner with Sales to support lead qualification and handoff.
    • Assist with LinkedIn, YouTube, and other business-focused social media activities.
    • Coordinate trade shows, conferences, and customer events.
    • Support event logistics, vendor coordination, booth materials, staffing, lead capture, and follow-up.
    • Assist with case studies, blogs, white papers, presentations, and sales materials.
    • Collaborate with subject-matter experts to translate technical information into clear marketing content.
    • Track marketing performance using Excel, CRM systems, and marketing automation tools.
    • Prepare reports and dashboards related to campaigns, digital marketing, and events.
    • Maintain consistent brand messaging across marketing channels.
    • Identify opportunities to improve marketing processes and efficiency.
    • Support internal and external communications initiatives.
    • Assist with marketing materials using Canva or similar tools as needed.

    Qualifications

    The ideal candidate is proactive, flexible, and willing to get involved in the details. This position requires someone who can prioritize effectively, meet deadlines, communicate with multiple departments, and adapt to changing business needs.

    • Bachelor’s degree in Marketing, Communications, Business, or a related field.
    • Two to five years of marketing or communications experience, preferably in a B2B environment.
    • Experience with HubSpot, Constant Contact, or similar marketing automation platforms.
    • Proficiency with Microsoft Office, including Excel, Word, and PowerPoint.
    • Familiarity with LinkedIn, YouTube, and other social media platforms used for business.
    • Strong written and verbal communication skills.
    • Excellent organizational and project-management abilities.
    • Strong attention to detail and analytical skills.
    • Ability to manage multiple projects and shifting priorities.