Marketing Comms Analyst

About the role

We are seeking a Paid Social Media Specialist to lead impactful social advertising initiatives in Minneapolis, Minnesota.

Responsibilities

• Build and refine paid social advertising campaigns across major platforms to achieve marketing goals.
• Develop and execute targeted ad strategies to reach and engage diverse audiences.
• Analyze campaign performance metrics to optimize ad spend and improve ROI.
• Create and maintain engaging social media content to enhance brand awareness and drive conversions.
• Collaborate with cross-functional teams to align social media efforts with overall marketing objectives.
• Evaluate and implement best practices for social media advertising to ensure optimal return on investment.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• Minimum 3 years of experience in social media advertising or a related field.
• Strong understanding of social media analytics and attribution models.
• Experience with popular social media platforms and advertising tools.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet tight deadlines.

Qualifications

• Proficiency in Google Analytics and other social media analytics tools.
• Experience with social media advertising platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Knowledge of SEO and SEM principles to optimize social media campaigns.
• Strong problem-solving and decision-making skills.

Skills

• Strategic thinking and creativity in developing social media campaigns.
• Attention to detail and ability to track and analyze campaign performance.
• Effective communication and collaboration with cross-functional teams.
• Ability to adapt to new technologies and platforms.

Benefits

• Competitive salary and benefits package.
• Flexible work arrangements, including remote options.
• Professional development opportunities and training.
• A supportive and collaborative work environment.

Pay

$60,000 - $75,000 annually

Schedule

Full-time, permanent position based in Minneapolis, Minnesota.