Marketing Comms Analyst
Robert Half · St Paul, MN · 2 mo ago
On-siteMarketingTemporary
About the role
We are seeking a Paid Social Media Specialist to lead impactful social advertising initiatives in Minneapolis, Minnesota.
Responsibilities
- Build and refine paid social advertising campaigns across major platforms to achieve marketing goals.
- Develop and execute targeted ad strategies to reach and engage diverse audiences.
- Analyze campaign performance metrics to optimize ad spend and improve ROI.
- Create and maintain engaging social media content to enhance brand awareness and drive conversions.
- Collaborate with cross-functional teams to align social media efforts with overall marketing objectives.
- Evaluate and implement best practices for social media advertising to ensure optimal return on investment.
Requirements
- Bachelor's degree in marketing, communications, or a related field.
- Minimum 3 years of experience in social media advertising or a related field.
- Strong understanding of social media analytics and attribution models.
- Experience with popular social media platforms and advertising tools.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet tight deadlines.
Qualifications
- Proficiency in Google Analytics and other social media analytics tools.
- Experience with social media advertising platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Knowledge of SEO and SEM principles to optimize social media campaigns.
- Strong problem-solving and decision-making skills.
Skills
- Strategic thinking and creativity in developing social media campaigns.
- Attention to detail and ability to track and analyze campaign performance.
- Effective communication and collaboration with cross-functional teams.
- Ability to adapt to new technologies and platforms.
Benefits
- Competitive salary and benefits package.
- Flexible work arrangements, including remote options.
- Professional development opportunities and training.
- A supportive and collaborative work environment.
Pay
$60,000 - $75,000 annually
Schedule
Full-time, permanent position based in Minneapolis, Minnesota.