Marketing Cloud & Data Cloud Specialist

About the role

The Marketing Cloud & Data Cloud Specialist is a technical platform owner responsible for the administration, configuration, and optimization of Salesforce Marketing Cloud and Salesforce Data Cloud at AACR. This role sits within the Enterprise Platform Services & Data Management team and operates at the intersection of IT and Marketing.

Responsibilities

• Marketing Cloud Administration & Operations:
  • Serve as the primary platform administrator for Salesforce Marketing Cloud, including user/contact management, business unit configuration, security settings, and release management
  • Configure and maintain Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Mobile Studio
  • Track email performance metrics and A/B testing outcomes, and ensure campaign and automation data flows into Data Cloud for downstream reporting in Power BI
  • Build and manage data extensions, subscriber models, and send classifications, including routine list hygiene and subscriber data-quality maintenance
  • Own platform health, deliverability metrics, and compliance with GDPR/CAN-SPAM and email best practices
  • Troubleshoot and resolve platform issues, integration failures, and campaign execution errors
  • Build and maintain CloudPages and Code Resources supporting subscription management, preference centers, re-opt-in flows, and data-capture forms
• Data Cloud Administration & Activation:
  • Administer Salesforce Data Cloud, including data stream configuration, identity resolution rules, and unified profile management
  • Build and maintain audience segments for use in Marketing Cloud journeys and other activation channels
  • Define and maintain calculated insights, data model extensions, and activation targets
  • Partner with the data management team to ensure clean, governed data flows between Salesforce NPC, Snowflake, and Data Cloud
  • Lead efforts to utilize Salesforce Agentforce to refine and automate segment builds
• Integration & Platform Connectivity:
  • Coordinate with the MuleSoft integration layer on data flows into and out of Marketing Cloud
  • Ensure data integrity and field-level mapping accuracy across integrated systems
  • Participate in platform change management and regression testing for Salesforce releases
• Stakeholder Partnership:
  • Serve as the primary technical point of contact for Marketing and Creative services teams requesting platform support
  • Translate campaign and engagement requirements into platform configurations and journey designs
  • Partner with other AACR departments to understand their email objectives and proactively identify underlying data needs for email campaigns
  • Collaborate with the Marketing team on the email send calendar, providing platform data on sends, engagement, and frequency to help manage audience overlap and fatigue
  • Provide platform training, documentation, and guidance to marketing power users
  • Participate in backlog grooming with the NPC team to prioritize platform requests
  • Leverage AI capabilities across the platform stack, including Agentforce, Einstein features and AI-assisted development tools to accelerate segment building, campaign optimization, and day-to-day platform work

Requirements

• 3+ years of hands-on Salesforce Marketing Cloud administration and configuration experience
• Demonstrated experience with Journey Builder, Automation Studio, Email Studio, and Contact Builder
• Working knowledge of data extensions, AMPscript, and SQL for audience queries
• Experience integrating Marketing Cloud with Salesforce CRM (NPSP, NPC, or Sales/Service Cloud)
• Strong data literacy, comfortable working with structured data, segmentation logic, and campaign analytics
• Strong cross-functional communication; able to work between IT and non-technical marketing stakeholders without losing technical rigor
• Self-directed and able to manage a personal backlog with minimal supervision
• Detail-oriented with a low tolerance for data quality issues
• Comfortable with ambiguity in a lean team environment

Preferred Experience

• Experience with Salesforce Data Cloud, including data streams, identity resolution rules, calculated insights, and segment activation; Data Cloud Consultant certification or accreditation preferred, or ability to obtain within 12 months
• Familiarity with Snowflake or other cloud data warehouse concepts
• Experience in a nonprofit, membership association, or higher education environment
• Experience with Salesforce Marketing Cloud Email Specialist certification (or ability to obtain within 6 months)
• Awareness of Salesforce’s Marketing Cloud Next roadmap and the direction of Marketing Cloud and Data Cloud convergence toward the Agentforce Marketing platform