Marketing / Clinical Liaison
Sylvan Shores Health & Wellness · La Porte, TX · 4 wk ago
HealthcareFull-time
We need to output HTML fragment with headings for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes: "Joining Sylvan Shores Health and Wellness on our mission..." that's about the role? Could be About the role. Then "The Job The Marketing / Clinical Liaison acts as a liaison..." also description. Could combine into About the role.
Responsibilities: list under "Responsibilities and Deliverables of the Role" with bullet points.
Qualifications: list under "Qualifications". Also maybe Skills: there are many skill statements; could be separate Skills section. But we need to avoid thin sections. Could combine Qualifications and Skills? The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We need to decide which sections have content.
We have Benefits: listed "Full Time Benefits Very Competitive Pay Monthly Bonus Potential Vehicle Allowance and Cell Phone Reimbursement Generous Paid Time Off (PTO) and Holidays Medical Dental Vision Company-paid life insurance & LTD/AD&D insurance Short-Term Disability Supplemental Insurances (Hospital Indemnity, Cancer Policies, Legal Plans, & More!)". That's benefits and pay. Pay: "Very Competitive Pay Monthly Bonus Potential". Could be separate Pay section. Schedule: not mentioned. So we omit Schedule.
Requirements: maybe not separate; qualifications cover requirements. Could have Requirements section for things like residency, experience, degree, etc. But Qualifications already covers that. Could treat Qualifications as requirements. But we have both Qualifications and Skills headings; we could put skill-based items under Skills, and experience/education under Qualifications.
Let's extract:
About the role: mission statement and description of role.
Responsibilities: bullet list from "Responsibilities and Deliverables of the Role".
Qualifications: items like residency preference, 2-3 years experience, Bachelor's degree preferred but HS diploma required, successful track record, etc.
Skills: items like professional level knowledge in physician relations, ability to assess needs, excellent verbal/written communication, ability to work with staff, ability to be available for occasional evenings, proficient in computer systems, ability to make decisions, ability to interface with case managers and insurance companies, experience with insurance companies and case manager relationships.
Benefits: list as above.
Pay: "Very Competitive Pay Monthly Bonus Potential Vehicle Allowance and Cell Phone Reimbursement". Actually Vehicle Allowance and Cell Phone Reimbursement could be benefits but also pay. We'll put Pay section with "Very Competitive Pay Monthly Bonus Potential". Vehicle Allowance and Cell Phone Reimbursement could be Benefits. But we already have Benefits includes those? The benefits list includes "Vehicle Allowance and Cell Phone Reimbursement". So we could keep Benefits inclusive and not have Pay separate. However instruction: only create Pay section if posting actually states them. It does state "Very Competitive Pay Monthly Bonus Potential". So we can have Pay section with that line. Benefits section can list the rest.
Let's craft HTML.
We must not repeat job title as heading. No Job ID. Remove boilerplate: EEO statement at end should be removed.
We need to preserve all substantive information; do not invent or summarize away detail. So we need to keep all details from responsibilities, qualifications, skills, benefits, pay.
Let's list responsibilities bullet points exactly as in text:
- Assist with the coordination of Admissions training for the designated communities in assigned area.
- Assist in education, organization and inservice training for sales for sales and marketing programs in communities.
- Assist with market development in designated area.
- Achieve monthly and quarterly budgeted admissions.
- Establish and cultivate professional relationships with referral sources to generate repeat referral opportunities.
- Perform competitive analysis of competitor communities on periodic basis as requested.
- Work with Administration on an ongoing basis regarding concerns and issues which impact census building in the Community; Respond to requests and participate in field ride-along and trainings.
- Identify need and opportunity for the Community to package programs with clinical, nursing, and medical directors to market specific diagnosis-based services.
- Develop strategic annual and 90-day sales plans based upon budgeted census needs, payor mix, and patient mix.
- Maintain working knowledge of state and federal regulations that pertain to admissions and marketing.
- Track physician non-monetary items for compliance and submit to ML Healthcare Management.
- Adhere to all Stark Laws and Anti-Kickback statutes.
- Attend in-service and educational programs, as requested.
- Alignment with the core values of ML Healthcare and the community is a requirement for this position.
Note: The last bullet about alignment maybe part of responsibilities.
Qualifications bullet points:
- Residency in the East Houston/ La Porte preferred
- Minimum 2-3 years experience as a marketing representative, or clinical liaison in long term care environment.
- Houston or East Houston Medical Center/ Clear Lake Region etc a huge PLUS
- Bachelor's degree in related area preferred but High School Diploma or equivalent a must.
- Successful track record in leading, managing or direct sales and marketing, preferably in Skilled Nursing Healthcare environment;
- Possess a professional level of knowledge in physician relations, case managers, social workers & insurance companies in the local market; extensive knowledge of local provider and medical communities.
- Ability to assess and respond to the needs of physicians, discharge planners, patients and family members.
- Excellent verbal and written communication skills; the ability to call, connect, and interact with referral sources on all levels.
- Ability to work well with medical and administrative staff as well as patient and families.
- Ability to be available for occasional evenings for marketing events, weekend coverage, and routine day travel.
- Proficient in the use of computer systems (Word, Excel, Electronic Health Record system, etc.)
- Must possess the ability to make decisions using discretion and independent judgment with respect to matters of significance to the Company.
- Ability to interface with case managers and insurance companies.
- Must have experience with insurance companies and case manager relationships.
Some of these are skill-like; but we can keep them under Qualifications.
Skills section maybe we can extract skill-specific items: "professional level of knowledge in physician relations, case managers, social workers & insurance companies", "ability to assess and respond to needs", "excellent verbal and written communication skills", "ability to work well with medical and administrative staff as well as patient and families", "ability to be available for occasional evenings", "proficient in use of computer systems", "ability to make decisions using discretion", "ability to interface with case managers and insurance companies", "must have experience with insurance companies and case manager relationships". But many overlap with qualifications. To avoid duplication, maybe we keep Qualifications only and not Skills. But instruction says we can use Skills heading if we have content. If we put all skill-like items under Skills, we need to ensure we don't lose any info. Could split: Qualifications for education/experience/ residency; Skills for abilities. Let's do that.
Thus:
Qualifications:
- Residency in the East Houston/ La Porte preferred
- Minimum 2-3 years experience as a marketing representative, or clinical liaison in long term care environment.
- Houston or East Houston Medical Center/ Clear Lake Region etc a huge PLUS
- Bachelor's degree in related area preferred but High School Diploma or equivalent a must.
- Successful track record in leading, managing or direct sales and marketing, preferably in Skilled Nursing Healthcare environment;
Skills:
- Possess a professional level of knowledge in physician relations, case managers, social workers & insurance companies in the local market; extensive knowledge of local provider and medical communities.
- Ability to assess and respond to the needs of physicians, discharge planners, patients and family members.
- Excellent verbal and written communication skills; the ability to call, connect, and interact with referral sources on all levels.
- Ability to work well with medical and administrative staff as well as patient and families.
- Ability to be available for occasional evenings for marketing events, weekend coverage, and routine day travel.
- Proficient in the use of computer systems (Word, Excel, Electronic Health Record system, etc.)
- Must possess the ability to make decisions using discretion and independent judgment with respect to matters of significance to the Company.
- Ability to interface with case managers and insurance companies.
- Must have experience with insurance companies and case manager relationships.
Benefits:
- Very Competitive Pay (maybe separate)
But we have Pay section: Very Competitive Pay Monthly Bonus Potential
Vehicle Allowance and Cell Phone Reimbursement
Generous Paid Time Off (PTO) and Holidays
Medical Dental Vision
Company-paid life insurance & LTD/AD&D insurance
Short-Term Disability
Supplemental Insurances (Hospital Indemnity, Cancer Policies, Legal Plans, & More!)
We could put Pay: Very Competitive Pay Monthly Bonus Potential
Benefits: Vehicle Allowance and Cell Phone Reimbursement, Generous PTO..., etc.
Let's do that.
Now produce HTML:
for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes: "Joining Sylvan Shores Health and Wellness on our mission..." that's about the role? Could be About the role. Then "The Job The Marketing / Clinical Liaison acts as a liaison..." also description. Could combine into About the role.
Responsibilities: list under "Responsibilities and Deliverables of the Role" with bullet points.
Qualifications: list under "Qualifications". Also maybe Skills: there are many skill statements; could be separate Skills section. But we need to avoid thin sections. Could combine Qualifications and Skills? The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We need to decide which sections have content.
We have Benefits: listed "Full Time Benefits Very Competitive Pay Monthly Bonus Potential Vehicle Allowance and Cell Phone Reimbursement Generous Paid Time Off (PTO) and Holidays Medical Dental Vision Company-paid life insurance & LTD/AD&D insurance Short-Term Disability Supplemental Insurances (Hospital Indemnity, Cancer Policies, Legal Plans, & More!)". That's benefits and pay. Pay: "Very Competitive Pay Monthly Bonus Potential". Could be separate Pay section. Schedule: not mentioned. So we omit Schedule.
Requirements: maybe not separate; qualifications cover requirements. Could have Requirements section for things like residency, experience, degree, etc. But Qualifications already covers that. Could treat Qualifications as requirements. But we have both Qualifications and Skills headings; we could put skill-based items under Skills, and experience/education under Qualifications.
Let's extract:
About the role: mission statement and description of role.
Responsibilities: bullet list from "Responsibilities and Deliverables of the Role".
Qualifications: items like residency preference, 2-3 years experience, Bachelor's degree preferred but HS diploma required, successful track record, etc.
Skills: items like professional level knowledge in physician relations, ability to assess needs, excellent verbal/written communication, ability to work with staff, ability to be available for occasional evenings, proficient in computer systems, ability to make decisions, ability to interface with case managers and insurance companies, experience with insurance companies and case manager relationships.
Benefits: list as above.
Pay: "Very Competitive Pay Monthly Bonus Potential Vehicle Allowance and Cell Phone Reimbursement". Actually Vehicle Allowance and Cell Phone Reimbursement could be benefits but also pay. We'll put Pay section with "Very Competitive Pay Monthly Bonus Potential". Vehicle Allowance and Cell Phone Reimbursement could be Benefits. But we already have Benefits includes those? The benefits list includes "Vehicle Allowance and Cell Phone Reimbursement". So we could keep Benefits inclusive and not have Pay separate. However instruction: only create Pay section if posting actually states them. It does state "Very Competitive Pay Monthly Bonus Potential". So we can have Pay section with that line. Benefits section can list the rest.
Let's craft HTML.
We must not repeat job title as heading. No Job ID. Remove boilerplate: EEO statement at end should be removed.
We need to preserve all substantive information; do not invent or summarize away detail. So we need to keep all details from responsibilities, qualifications, skills, benefits, pay.
Let's list responsibilities bullet points exactly as in text:
- Assist with the coordination of Admissions training for the designated communities in assigned area.
- Assist in education, organization and inservice training for sales for sales and marketing programs in communities.
- Assist with market development in designated area.
- Achieve monthly and quarterly budgeted admissions.
- Establish and cultivate professional relationships with referral sources to generate repeat referral opportunities.
- Perform competitive analysis of competitor communities on periodic basis as requested.
- Work with Administration on an ongoing basis regarding concerns and issues which impact census building in the Community; Respond to requests and participate in field ride-along and trainings.
- Identify need and opportunity for the Community to package programs with clinical, nursing, and medical directors to market specific diagnosis-based services.
- Develop strategic annual and 90-day sales plans based upon budgeted census needs, payor mix, and patient mix.
- Maintain working knowledge of state and federal regulations that pertain to admissions and marketing.
- Track physician non-monetary items for compliance and submit to ML Healthcare Management.
- Adhere to all Stark Laws and Anti-Kickback statutes.
- Attend in-service and educational programs, as requested.
- Alignment with the core values of ML Healthcare and the community is a requirement for this position.
Note: The last bullet about alignment maybe part of responsibilities.
Qualifications bullet points:
- Residency in the East Houston/ La Porte preferred
- Minimum 2-3 years experience as a marketing representative, or clinical liaison in long term care environment.
- Houston or East Houston Medical Center/ Clear Lake Region etc a huge PLUS
- Bachelor's degree in related area preferred but High School Diploma or equivalent a must.
- Successful track record in leading, managing or direct sales and marketing, preferably in Skilled Nursing Healthcare environment;
- Possess a professional level of knowledge in physician relations, case managers, social workers & insurance companies in the local market; extensive knowledge of local provider and medical communities.
- Ability to assess and respond to the needs of physicians, discharge planners, patients and family members.
- Excellent verbal and written communication skills; the ability to call, connect, and interact with referral sources on all levels.
- Ability to work well with medical and administrative staff as well as patient and families.
- Ability to be available for occasional evenings for marketing events, weekend coverage, and routine day travel.
- Proficient in the use of computer systems (Word, Excel, Electronic Health Record system, etc.)
- Must possess the ability to make decisions using discretion and independent judgment with respect to matters of significance to the Company.
- Ability to interface with case managers and insurance companies.
- Must have experience with insurance companies and case manager relationships.
Some of these are skill-like; but we can keep them under Qualifications.
Skills section maybe we can extract skill-specific items: "professional level of knowledge in physician relations, case managers, social workers & insurance companies", "ability to assess and respond to needs", "excellent verbal and written communication skills", "ability to work well with medical and administrative staff as well as patient and families", "ability to be available for occasional evenings", "proficient in use of computer systems", "ability to make decisions using discretion", "ability to interface with case managers and insurance companies", "must have experience with insurance companies and case manager relationships". But many overlap with qualifications. To avoid duplication, maybe we keep Qualifications only and not Skills. But instruction says we can use Skills heading if we have content. If we put all skill-like items under Skills, we need to ensure we don't lose any info. Could split: Qualifications for education/experience/ residency; Skills for abilities. Let's do that.
Thus:
Qualifications:
- Residency in the East Houston/ La Porte preferred
- Minimum 2-3 years experience as a marketing representative, or clinical liaison in long term care environment.
- Houston or East Houston Medical Center/ Clear Lake Region etc a huge PLUS
- Bachelor's degree in related area preferred but High School Diploma or equivalent a must.
- Successful track record in leading, managing or direct sales and marketing, preferably in Skilled Nursing Healthcare environment;
Skills:
- Possess a professional level of knowledge in physician relations, case managers, social workers & insurance companies in the local market; extensive knowledge of local provider and medical communities.
- Ability to assess and respond to the needs of physicians, discharge planners, patients and family members.
- Excellent verbal and written communication skills; the ability to call, connect, and interact with referral sources on all levels.
- Ability to work well with medical and administrative staff as well as patient and families.
- Ability to be available for occasional evenings for marketing events, weekend coverage, and routine day travel.
- Proficient in the use of computer systems (Word, Excel, Electronic Health Record system, etc.)
- Must possess the ability to make decisions using discretion and independent judgment with respect to matters of significance to the Company.
- Ability to interface with case managers and insurance companies.
- Must have experience with insurance companies and case manager relationships.
Benefits:
- Very Competitive Pay (maybe separate)
But we have Pay section: Very Competitive Pay Monthly Bonus Potential
Vehicle Allowance and Cell Phone Reimbursement
Generous Paid Time Off (PTO) and Holidays
Medical Dental Vision
Company-paid life insurance & LTD/AD&D insurance
Short-Term Disability
Supplemental Insurances (Hospital Indemnity, Cancer Policies, Legal Plans, & More!)
We could put Pay: Very Competitive Pay Monthly Bonus Potential
Benefits: Vehicle Allowance and Cell Phone Reimbursement, Generous PTO..., etc.
Let's do that.
Now produce HTML:
About the role
Joining Sylvan Shores Health and Wellness on our mission: To DELIVER together excellent patient care and experience through our core values. We believe in growing and developing our local leaders to be passionate healthcare experts and excellent business assets in our communities. Our associates are our most valuable asset playing an intrinsic role towards our mission. The Marketing / Clinical Liaison acts as a liaison between internal and external referral sources, and internal operations. This role is responsible for establishing and maintaining long lasting relationships with physicians, case managers, and other referral sources, and ensuring appropriate patient placement through clinical screening assessment in conjunction with internal clinical leadership.
Responsibilities
- Assist with the coordination of Admissions training for the designated communities in assigned area.
- Assist in education, organization and inservice training for sales for sales and marketing programs in communities.
- Assist with market development in designated area.
- Achieve monthly and quarterly budgeted admissions.
- Establish and cultivate professional relationships with referral sources to generate repeat referral opportunities.
- Perform competitive analysis of competitor communities on periodic basis as requested.
- Work with Administration on an ongoing basis regarding concerns and issues which impact census building in the Community; Respond to requests and participate in field ride-along and trainings.
- Identify need and opportunity for the Community to package programs with clinical, nursing, and medical directors to market specific diagnosis-based services.
- Develop strategic annual and 90-day sales plans based upon budgeted census needs, payor mix, and patient mix.
- Maintain working knowledge of state and federal regulations that pertain to admissions and marketing.
- Track physician non-monetary items for compliance and submit to ML Healthcare Management.
- Adhere to all Stark Laws and Anti-Kickback statutes.
- Attend in-service and educational programs, as requested.
- Alignment with the core values of ML Healthcare and the community is a requirement for this position.
Qualifications
- Residency in the East Houston/ La Porte preferred
- Minimum 2-3 years experience as a marketing representative, or clinical liaison in long term care environment.
- Houston or East Houston Medical Center/ Clear Lake Region etc a huge PLUS
- Bachelor's degree in related area preferred but High School Diploma or equivalent a must.
- Successful track record in leading, managing or direct sales and marketing, preferably in Skilled Nursing Healthcare environment;
Skills
- Possess a professional level of knowledge in physician relations, case managers, social workers & insurance companies in the local market; extensive knowledge of local provider and medical communities.
- Ability to assess and respond to the needs of physicians, discharge planners, patients and family members.
- Excellent verbal and written communication skills; the ability to call, connect, and interact with referral sources on all levels.
- Ability to work well with medical and administrative staff