Marketing Channel Strategy Senior Associate

About the Role

As a Marketing Channel Strategy Senior Associate, you will play a pivotal role in developing and executing strategic sales and marketing initiatives within our Internal Firm Services practice. Your focus will be on driving revenue growth, enhancing brand visibility, and capturing new business opportunities through market research, digital marketing, and creative campaigns. You will work on developing, coordinating, and executing marketing channel strategies and crafting the copy behind them to drive business growth and enhance customer experience.

As a Senior Associate, you will build meaningful client connections, manage and inspire others, navigate increasingly complex situations, and grow your personal brand while deepening your technical skills. You are expected to anticipate the needs of your teams and clients, delivering quality work even when the path forward is unclear. Embracing ambiguity, you will use these moments as opportunities to grow.

Responsibilities

• Write and edit copy for customer journeys and digital channels, including web, email, social, events, and others.
• Manage project traffic across channel marketing initiatives, routing briefs, timelines, and approvals to keep work moving efficiently.
• Build and maintain strategic partnerships with key stakeholders to optimize distribution and customer experience.
• Utilize analytical thinking to conduct marketing channel performance analysis and inform strategic decisions.
• Collaborate with internal teams to integrate market research and local market trends into channel strategies.
• Monitor and analyze marketing performance to identify opportunities for business expansion and improvement.

Requirements

• At least a High School Diploma or the equivalent degree.
• At least 2 years of experience in marketing channel partner management and optimization, including crafting copy for diverse marketing channels and audiences.

Qualifications

• Bachelor’s degree (preferred).
• Experience excelling in marketing channel management and optimization.
• Ability to craft clear, compelling copy that resonates across diverse marketing channels and audiences.
• Understanding of audience segmentation, personalization, customer journeys, and user engagement and conversion strategies.
• Strong project and deadline management skills with attention to detail and workflow discipline.
• Intellectual curiosity and ability to navigate complex situations.
• Adaptability to change and evolving market trends.

Pay

The salary range for this position is $55,000 – $151,470. For residents of Washington state, the salary range is $55,000 – $187,000. Actual compensation within the range will be dependent upon skills, experience, qualifications, and location, as well as applicable employment laws. All hired individuals are eligible for an annual discretionary bonus.

Benefits

PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. View benefits at a glance.