Marketing Channel Strategy Senior Associate

The Marketing Channel Strategy Senior Associate role is pivotal in developing and executing strategic sales and marketing initiatives within our Internal Firm Services practice. Focus areas include driving revenue growth, enhancing brand visibility, and capturing new business opportunities through market research, digital marketing, and creative campaigns. You will develop, coordinate, and execute marketing channel strategies, crafting compelling copy to drive business growth and enhance customer experience. This position involves building client connections, managing and inspiring teams, and navigating complex situations while deepening technical skills and personal brand.

Responsibilities

• Write and edit copy for customer journeys and digital channels, including web, email, social, events, and others.
• Manage project traffic across channel marketing initiatives, routing briefs, timelines, and approvals to ensure efficient workflow.
• Build and maintain strategic partnerships with key stakeholders to optimize distribution and customer experience.
• Conduct marketing channel performance analysis using analytical thinking to inform strategic decisions.
• Collaborate with internal teams to integrate market research and local market trends into channel strategies.
• Monitor and analyze marketing performance to identify opportunities for business expansion and improvement.

Requirements

• At least a High School Diploma or equivalent degree.
• Minimum of 2 years of experience in marketing channel partner management and optimization, including crafting copy for diverse marketing channels and audiences.

Qualifications

• Bachelor’s degree preferred.
• Proven excellence in marketing channel management and optimization.
• Ability to craft clear, compelling copy that resonates across diverse marketing channels and audiences.
• Understanding of audience segmentation, personalization, customer journeys, and user engagement and conversion strategies.
• Strong project and deadline management skills with meticulous attention to detail and workflow discipline.
• Intellectual curiosity and adaptability to navigate complex situations and market trends.

Pay

The salary range for this position is $55,000 - $151,470. For residents of Washington state, the range is $55,000 - $187,000. Actual compensation will depend on individual skills, experience, qualifications, and location, in accordance with applicable employment laws. All hired individuals are eligible for an annual discretionary bonus.

Benefits

• Medical, dental, and vision coverage.
• 401k retirement plan.
• Holiday pay, vacation, and personal and family sick leave.
• Additional benefits available; view the full list here.