Marketing Channel Strategy Senior Associate

The Marketing Channel Strategy Senior Associate role is pivotal in developing and executing strategic sales and marketing initiatives within our Internal Firm Services practice. Focus on driving revenue growth, enhancing brand visibility, and capturing new business opportunities through market research, digital marketing, and creative campaigns. You will develop, coordinate, and execute marketing channel strategies and craft the copy behind them to drive business growth and enhance customer experience. Build meaningful client connections, manage and inspire others, and navigate increasingly complex situations while deepening your technical skills. Anticipate the needs of teams and clients, delivering quality work even when the path forward is unclear. Embrace ambiguity as an opportunity to grow.

Responsibilities

• Write and edit copy for customer journeys and digital channels, including web, email, social, events, and others.
• Manage project traffic across channel marketing initiatives, routing briefs, timelines, and approvals to keep work moving efficiently.
• Build and maintain strategic partnerships with key stakeholders to optimize distribution and customer experience.
• Utilize analytical thinking to conduct marketing channel performance analysis and inform strategic decisions.
• Collaborate with internal teams to integrate market research and local market trends into channel strategies.
• Monitor and analyze marketing performance to identify opportunities for business expansion and improvement.

Requirements

• At least a High School Diploma or equivalent degree.
• At least 2 years of experience in marketing channel partner management and optimization, including crafting copy for diverse marketing channels and audiences.

Qualifications

• Bachelor’s degree preferred.
• Proven excellence in marketing channel management and optimization.
• Ability to craft clear, compelling copy that resonates across diverse marketing channels and audiences.
• Understanding of audience segmentation, personalization, customer journeys, and user engagement and conversion strategies.
• Strong project and deadline management with attention to detail and workflow discipline.
• Intellectual curiosity and ability to navigate complex situations.
• Adaptability to change and market trends.

Pay

The salary range for this position is $55,000 – $151,470. For residents of Washington state, the salary range is $55,000 – $187,000. Actual compensation within the range will depend on skills, experience, qualifications, location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus.

Benefits

• Medical, dental, and vision coverage.
• 401k retirement plan.
• Holiday pay.
• Vacation time.
• Personal and family sick leave.
• Additional benefits available; view the full list here.