Marketing - Channel Marketing Specialist

Location: Irvine, CA, USA – On-Site

About the Role

We are seeking a highly organized and performance-driven Retail Channel Marketing Coordinator to support retail and distribution channel growth across North America. This role will focus on assisting with channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate will assist in translating brand strategy into retail activation and measurable results.

Responsibilities

• Retail Channel Execution
  • Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco, specialty beauty, grocery)
  • Coordinate in-store promotions, endcaps, and secondary placements
  • Assist in promotional calendars and ensure timely execution
  • Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.)
• Trade Marketing & Promotion Support
  • Assist in tracking and managing TPDs, markdown programs, and co-op initiatives
  • Support retailer line reviews with marketing decks and performance insights
  • Coordinate promotional forecasting with Sales and Operations teams
  • Assist in monitoring trade spend ROI and effectiveness
• Campaign & Content Coordination
  • Assist in aligning digital campaigns with retail launch timelines
  • Coordinate with creative teams for channel-specific assets
  • Assist in assuring brand consistency across all retail touchpoints
  • Support influencer or paid media activations tied to retail events
• Reporting & Analytics
  • Track sell-through lift during promotional periods
  • Prepare weekly/monthly channel performance reports
  • Analyze campaign performance and provide optimization recommendations
  • Support executive-level reporting for key accounts
• Cross-Functional Collaboration
  • Work closely with Sales, Operations, and Finance to ensure smooth execution
  • Coordinate with brand partners for product updates and marketing alignment
  • Assist in inventory planning alignment for major campaigns

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 1-3 years experience in channel marketing, trade marketing, or retail marketing
• Experience in Beauty, Skincare, or CPG preferred
• Strong Excel and reporting skills
• Experience with retail promotional programs
• Highly organized with strong project management ability
• Strong communication and collaboration skills

Preferred Experience

• Experience working with national retail chains
• Knowledge of sell-in vs. sell-through dynamics
• Experience with retail media platforms
• Familiarity with trade spend management

Pay

Annual Salary Range: $60,000 – $70,000. This position may also be eligible for performance-based bonus compensation.

Benefits

• 401(K)
• Group health insurance
• Paid time off
• Annual incentive bonus based on performance
• Employee discount