Marketing Campaigns Manager Intern
About the role
At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Marketing Internship is an outstanding program where you’ll get to learn from experienced professionals and gain hands-on-experience in the Life Company organization creating marketing campaigns for Life Insurance, Annuities, Health Insurance and Investment products. Supports the team in creating, facilitating and/or executing marketing campaigns across multiple channels including paid media, social, email, direct, sponsorships and digital. Responsible for one or more of the following areas: ongoing management of agency resources; creating, managing and/or executing campaigns; and/or managing budgets. Collaborates with various internal and external resources to support the development and delivery of marketing communications for one or more of the following: go-to-market plans; integrated tactical plans, project plans, milestone schedules, and/or creative strategy.
Responsibilities
- Creative campaigns / messaging on awareness, education and product acquisition
- Analysis on funnel fall out
- Communication and coordination with key operational partners
- Supporting creation, facilitation and/or execution of marketing campaigns across multiple channels (paid media, social, email, direct, sponsorships, digital)
- Ongoing management of agency resources
- Creating, managing and/or executing campaigns
- Managing budgets
- Collaborating with internal and external resources to develop and deliver marketing communications (go-to-market plans, integrated tactical plans, project plans, milestone schedules, creative strategy)
Requirements
Pursuing a bachelor’s degree or higher from an accredited college or university; plan to graduate after the final day of the internship (graduation date cannot be prior to August 13, 2027). Most interns participate the summer between their junior and senior years.
Qualifications
- Pursuing a bachelor’s degree or higher in Marketing, Digital Marketing, Data Analytics, or Marketing Analysis
- Graduation date between August 2027 and June 2028
Skills
- Knowledge of paid media and target marketing channels
- Strong verbal and written communication skills with ability to present to peers and leaders
- Experience in Salesforce Marketing platforms