Marketing Business Analyst

Pricing & Marketing Analysis

Analyze pricing, occupancy, customer, promotional, and marketing performance data to identify trends, risks, opportunities, and actionable business insights.

• Prepare recurring and ad hoc reports, dashboards, scorecards, and analyses to support pricing decisions, campaign performance reviews, and leadership reporting.
• Support business analysis related to rates, discounts, promotions, lead performance, conversion trends, customer acquisition, and revenue optimization initiatives.
• Partner with stakeholders to gather business requirements, define reporting needs, clarify success metrics, and support data-driven recommendations.
• Help evaluate marketing channel performance, campaign effectiveness, customer response trends, and return on investment across programs and initiatives.
• Support pricing analysis by reviewing rate changes, market trends, demand patterns, competitor activity, and property-level performance indicators.
• Aid in testing, validation, and result tracking for pricing changes, promotional campaigns, system updates, and process enhancements.
• Translate business questions into structured analysis, reporting outputs, summaries, and clear recommendations for stakeholders.
• Maintain data quality, reporting consistency, and KPI definitions, partnering with technical teams to research and resolve data issues as needed.
• Support the preparation of presentations, executive summaries, and business materials that communicate findings, recommendations, risks, and next steps.
• Help maintain documentation for business definitions, reporting logic, recurring analyses, and process workflows.
• Assist with special projects, performance deep dives, forecasting support, and strategic analysis across pricing and marketing functions.

Cross-Functional Support & Process Improvement

Work with Pricing, Marketing, Finance, Operations, and Data teams to improve reporting quality, business visibility, and decision support capabilities.

• Identify opportunities to improve data usage, reporting automation, analysis workflows, and process efficiency.
• Support ad hoc reporting, project support, system enhancements, and other business analysis-related assignments as needed.
• Maintain organized records, assumptions, and supporting documentation for recurring analyses and management reporting.