Marketing & Brand Manager

About the role

Fresh Roasted Coffee is seeking an experienced Marketing & Brand Manager to lead marketing for the new coffee brand, Grounds & Hounds. This is a management‑level, hands‑on position that requires both strategic development and execution. The role is based on‑site at the Sunbury, PA facility and reports to senior leadership.

Responsibilities

• Develop and execute the overall marketing strategy.
• Establish marketing goals, campaigns, calendars, and performance metrics.
• Lead brand positioning, messaging, voice, and visual identity.
• Develop strategies to grow individual brands and product lines.
• Oversee social media strategy and content across multiple platforms.
• Create and/or oversee graphics, photography, video, reels, and other content.
• Develop email marketing and customer‑retention campaigns.
• Oversee website and e‑commerce marketing initiatives.
• Manage digital advertising and promotional campaigns.
• Support product launches, seasonal campaigns, events, and promotions.
• Research competitors, customer behavior, and market trends.
• Manage marketing vendors, agencies, freelancers, and creative partners.

Qualifications

• Degree in Marketing, Business, Communications, Advertising, or a related field.
• 3–5+ years of progressive marketing or brand management experience (preferred).
• Demonstrated experience developing and executing marketing strategies.
• Experience managing brands, product lines, or multiple marketing channels (preferred).
• Strong social media and digital marketing expertise.
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.
• Experience with content creation, including graphics, photography, and/or video.
• Experience with email marketing, e‑commerce, website management, and digital advertising (preferred).
• Familiarity with Canva, Adobe Creative Suite, Google Analytics, or similar tools (preferred).
• Experience managing marketing vendors or outside agencies is a plus.
• Must be able to reliably commute to Sunbury, PA and work on‑site five days per week.

Schedule

Full‑Time, on‑site position requiring five days per week at the Sunbury, PA facility. This role is not remote or hybrid.

Benefits

• Health, dental, and vision insurance.
• 401(k) with employer match.
• Paid holidays and paid time off.
• Generous employee discount on coffee and tea.