Marketing - Bloggers & Content Writers

Responsibilities

• Generate, research and pitch ideas for posts.
• Write, edit, publish, and promote content on relevant third-party platforms.
• Promote new posts using advertisements, emails, social media, and white papers and other methods to alert and attract new readers.
• Collaborate with other departments to create innovative content ideas.
• Analyze content marketing metrics and make changes as needed.
• Maximize site traffic by utilizing Search Engine Optimization keywords.
• Invite other bloggers, experts, or other notable guests to contribute content to the webpage.
• Monitor responses to posts via the website, social media, or other platforms to better understand the audience.
• Stay current on industry trends for possible opportunities to attract new readers or create stronger, more engaging content.

Requirements

• Education Qualification & Experience:
• Bachelor’s degree in English, Communications, Journalism, Marketing, or related field.
• At least 3-5 years of experience writing for a B2B/B2C audience.
• Experience using WordPress, Weebly, and/or Joomla! preferred.
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.
• Skills/Abilities:
• Exceptional writing, research, and communication skills.
• Creativity and adaptability.
• Strong understanding of the target audience and industry trends.
• Proficiency with computers, especially content management software, social media platforms, MS Office, and SEO keywords, basic understanding of HTML.
• Ability to sit and type for extended periods.
• Work collaboratively and efficiently as a team member.
• Commitment:
• Minimum 1+ year of commitment for the unpaid / pro-bono position.
• Attend Weekly Meetings: 2 in-person and 2 conference calls.
• Time: Minimum 5 hours per week [excluding meeting time].

Benefits

• Leadership development opportunities.
• Networking opportunities.
• Group based learning.
• Satisfactory volunteering experience.