Marketing Automation Strategist

About the role

University Communications and Marketing (UComm) is NC State’s dedicated communications agency. Our team provides leadership, strategy, services, and support to advance the NC State brand and help the university achieve its core mission. We build campaigns that bridge the digital and physical worlds, showcasing what “Think and Do” means.

Responsibilities

• Lead the implementation and growth of marketing automation across NC State.
• Manage UComm’s audience journey program across email, text messaging, and digital advertising.
• Help campus partners develop effective, data-driven campaigns.
• Translate marketing and communication goals into targeted, personalized audience journeys.
• Oversee strategy, development, testing, launch, and performance measurement.
• Train campus partners and promote the adoption of segmentation, personalization, and dynamic content.
• Maintain program standards and ensure compliance with regulations.
• Coordinate with various UComm teams for timely campaign delivery.
• Monitor and report on campaign performance, providing actionable recommendations.

Qualifications

• Bachelor’s degree and three years of related experience; or equivalent combination of training and experience.
• At least two years of hands-on experience with a marketing automation platform (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Pardot, or Acoustic).
• Experience developing multi-step audience journeys using segmentation, personalization, and dynamic content.
• Knowledge of email marketing best practices, including testing, list management, consent, and CAN-SPAM compliance.
• Basic HTML and CSS skills for email development.
• Ability to analyze campaign performance using tools like GA4, Excel, or Tableau.
• Strong communication and relationship-building skills.
• Project management skills, including coordinating multiple campaigns and meeting deadlines.

Preferred Qualifications

• Bachelor’s degree in marketing, communications, digital marketing, information systems, or a related field.
• Hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Content Builder, and data extensions.
• Salesforce Marketing Cloud Email Specialist or Consultant certification, or certification in another marketing automation platform.
• Proficiency using AMPscript or similar scripting tools.
• Knowledge of email accessibility standards (WCAG) and text messaging compliance (TCPA).
• Experience in higher education marketing, enrollment, advancement, or internal communications.
• Skills in transitioning organizations between email platforms and onboarding users to shared marketing systems.
• Expertise in implementing UTM strategies and tracking campaign performance across digital channels.

Benefits

• Medical, Dental, and Vision insurance.
• Flexible Spending Account.
• Retirement Programs.
• Disability Plans.
• Life Insurance.
• Accident Plan.
• Paid Time Off and Other Leave Programs.
• 12 Holidays Each Year.
• Tuition and Academic Assistance.
• Childcare benefits, Wellness & Recreation Membership, and Wellness Programs.

Pay

Anticipated Hiring Range: $70,000 - $78,000

Schedule

Monday - Friday; 8:00 am - 5:00 pm; this is an onsite role with flexibility and some hybrid options depending on business needs.

Job Location: Raleigh, NC

Department: University Communications and Marketing (UComm)