Marketing Automation Specialist (Hybrid)

Purpose & Responsibilities

The Marketing Automation Specialist/Associate Data Analyst serves as Marketing's platform advocate and automation expert, helping the organization maximize value from Salesforce Marketing Cloud and related technologies. This role empowers Marketing to move faster, reduce reliance on IT, and deliver more effective customer journeys through scalable automation solutions.

Essential Functions

• Build, configure, test, deploy, and optimize campaigns, customer journeys, and automations across the MarTech ecosystem, with Salesforce Marketing Cloud as the primary campaign platform.
• Translate marketing objectives into scalable audience, personalization, and journey solutions.
• Configure and maintain data extensions, audience segments, automations, and campaign data structures in alignment with governance standards.
• Troubleshoot campaign and platform issues, partnering with IT, Data & Analytics, and vendors as needed.
• Partner with Marketing stakeholders and cross‑functional teams to remove blockers and advance campaign delivery.
• Serve as a Salesforce Marketing Cloud subject‑matter expert and platform champion, promoting standards, best practices, and effective platform utilization.
• Drive opportunities to simplify campaign delivery, increase Marketing self‑service, and expand automation.
• Execute quality‑assurance processes to validate audience selection, data readiness, personalization, journey logic, and deployment configuration.
• Monitor campaign performance and execution, investigate issues, and recommend improvements.
• Maintain documentation for campaign builds, automations, data structures, platform standards, and repeatable processes.
• Continuously expand knowledge of Salesforce Marketing Cloud and the broader MarTech landscape, applying new capabilities and best practices to improve Marketing effectiveness.

Qualifications

• Education Level: Bachelor’s Degree in Data Science, Mathematics, Computer Science, Statistics, Business, or a related field; alternatively, an additional four years of relevant work experience in lieu of a degree.
• Preferred Experience: Experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform; development of campaigns, customer journeys, audience segments, and automations; knowledge of marketing automation, campaign orchestration, and customer engagement platforms; familiarity with SQL and digital campaign development technologies; experience partnering across marketing, technology, data, and analytics teams; experience in the health‑care industry; Salesforce Marketing Cloud certification or commitment to obtaining certification.
• Knowledge, Skills, and Abilities (KSAs): Knowledge of marketing automation, campaign development, and customer journey orchestration; proactive, resourceful, and committed to continuous learning; ability to translate business needs into scalable platform solutions; strong analytical, problem‑solving, and organizational skills with attention to detail; ability to work independently and collaboratively across cross‑functional teams; strong written and verbal communication skills; ability to manage multiple priorities and meet established deadlines.

Pay

Salary Range: $60,552 – $120,263. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is performed. This compensation range considers factors such as scope and responsibilities, candidate experience, education/training, internal peer equity, and market and business considerations. Compensation decisions depend on each case’s facts and circumstances, including experience, internal equity, and location.

Benefits

In addition to compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401(k) contribution programs/plans (all benefits/incentives are subject to eligibility requirements).

Physical Demands

• Primarily seated while performing duties; occasional walking or standing required.
• Hands regularly used to write, type, key, and handle or feel small controls and objects.
• Frequent talking and hearing required.
• Occasional lifting of weights up to 25 pounds.

Must be eligible to work in the United States without sponsorship.