Jobs · Information Technology · New York

Marketing Automation Specialist

Paychex · Rochester, NY · 1 mo ago
HybridInformation Technology$51k–$80k/yrFull-time
We need to output HTML fragment with headings

for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We need to parse the posting. First, there is an introductory paragraph about Paychex reimagining etc. That could be "About the role" or maybe "Overview". The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to decide headings based on content. We have: - Overview: "Paychex is reimagining how businesses manage their workforce..." then "Overview Plans and executes email campaigns through the use of the Paychex marketing automation system. Works closely with Product and Channel Marketing teams, as well as Enterprise Communications, in the planning and implementation of all marketing automation projects. Serves as a power user of the marketing automation system." That seems like a description of the role. Could be "About the role". We'll put that under

About the role

with paragraphs. - Responsibilities: list of bullet points after "Responsibilities". We'll extract each bullet. - Qualifications: after "Qualifications" there is a weird line: "Bachelor's Degree in2 years of experience in Relevant marketing data analysis experience, including Marketo/Eloqua or other relevant Marketing Automation Tool experience. .1 year of experience in Salesforce.com experience.Solid experience with HTML and Cascading Style Sheets (CSS). Experience with planning, set-up, execution, and management of targeted email campaigns and email nurture programs. Experience with A/B and multivariate testing.Communication - PreferredManagement - PreferredPlanning - PreferredSales - PreferredBusiness Objectives - PreferredMarketing - PreferredMarketing Automation - PreferredSalesforce - PreferredSales Prospecting - PreferredEloqua - PreferredAuditing - PreferredAutomated Data Cleaning - PreferredData Analysis - PreferredPaychex - PreferredAdobe Marketo Engage - Preferred" We need to parse qualifications: It seems they list required qualifications: Bachelor's Degree, 2 years of experience in relevant marketing data analysis experience, including Marketo/Eloqua or other relevant Marketing Automation Tool experience. 1 year of experience in Salesforce.com experience. Solid experience with HTML and CSS. Experience with planning, set-up, execution, and management of targeted email campaigns and email nurture programs. Experience with A/B and multivariate testing. Then a list of "Preferred" items: Communication, Management, Planning, Sales, Business Objectives, Marketing, Marketing Automation, Salesforce, Sales Prospecting, Eloqua, Auditing, Automated Data Cleaning, Data Analysis, Paychex, Adobe Marketo Engage. We need to decide sections: Qualifications (required) and Skills (maybe preferred). The instruction says we can have sections Qualifications and Skills. We'll put required qualifications under

Qualifications

as a list (or paragraph). Preferred skills under

Skills

as a list. - Pay: there is a Compensation section: "Compensation In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $51,000 - $80,100. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range." Thus we have Pay section with specific range. We'll include

Pay

with paragraph. - Benefits: there is a "What's in it for you?" section describing benefits: medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, etc. Also time off, development, perspective, communities. So we have Benefits section. We'll include

Benefits

with list. - Schedule: Not mentioned. No schedule info. So we should not include Schedule heading. - Also there is a note about benefits for part-time etc. We'll keep that as part of benefits paragraph. - Also there is a line "Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary." We'll include that. - Also there is an encouragement to apply if not meeting every requirement, EEO statement etc. Those are boilerplate; we should remove EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The encouragement to apply maybe not boilerplate? It's more like a note. Might be considered boilerplate? The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The encouragement to apply is not exactly EEO but could be considered generic. Safer to remove it? It's not duplicated lines. It's a note encouraging to apply if not meeting every requirement. Might be considered part of the posting but not essential. However we need to preserve ALL substantive information; do NOT invent or summarize away detail. The encouragement is substantive? It's more of a generic statement. I'd say we can keep it as part of a general note but not required. The instruction says remove EEO/equal-opportunity/scam-warning boilerplate. This is not EEO. It's more like a motivational note. I'd keep it maybe under a generic section? But we don't have a heading for that. Could incorporate into Qualifications or Benefits? Probably better to omit as it's not a specific section heading. The instruction says output ONLY the HTML fragment; we can include paragraphs not under headings? The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use
  • for any list of duties/requirements/benefits, and

    for prose. It doesn't forbid having paragraphs outside headings, but likely they expect sections with headings. We'll stick to sections. Thus we will have sections: About the role, Responsibilities, Qualifications, Skills, Benefits, Pay. We need to ensure we don't include Requirements heading if no specific content separate from Qualifications. The posting didn't have a separate "Requirements" section besides Qualifications. So we omit Requirements. Now extract content. About the role: combine the overview paragraphs. Paragraph 1: "Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex." Paragraph 2: "Overview Plans and executes email campaigns through the use of the Paychex marketing automation system. Works closely with Product and Channel Marketing teams, as well as Enterprise Communications, in the planning and implementation of all marketing automation projects. Serves as a power user of the marketing automation system." We could combine into one paragraph or two. Use

    for prose. Responsibilities: list items after "Responsibilities". Let's extract: - Administers the marketing automation system, including execution of email programs, to ensure efficiency, data quality, and accurate campaign flows. - Partners with account teams to translate marketing requirements to create functional campaigns within marketing automation and CRM systems. - Ensures all programs support best practices and benchmark results for communications quantity and frequency to avoid prospect/customer fatigue. - Analyzes operational process to determine and implement new efficiencies. - Manages Paychex’ email reputation and performance to ensure best practices are maintained. - Routinely audits user practices to ensure compliance. - Ensures data hygiene standards are maintained, including importing, exporting, updating, and cleansing data, as needed, to ensure quality. - Ensures data hygiene standards are maintained, including importing, exporting, updating, and cleansing data, as needed, to ensure quality. (duplicate line; we should deduplicate) - Implements advanced marketing automation system features to improve email contribution to pipeline and revenue. - Provides documentation and training to support end users. We need to remove duplicated line. So only one instance. Now Qualifications (required): - Bachelor's Degree - 2 years of experience in relevant marketing data analysis experience, including Marketo/Eloqua or other relevant Marketing Automation Tool experience. - 1 year of experience in Salesforce.com experience. - Solid experience with HTML and Cascading Style Sheets (CSS). - Experience with planning, set-up, execution, and management of targeted email campaigns and email nurture programs. - Experience with A/B and multivariate testing. We could phrase as list. Skills (preferred): - Communication - Management - Planning - Sales - Business Objectives - Marketing - Marketing Automation - Salesforce - Sales Prospecting - Eloqua - Auditing - Automated Data Cleaning - Data Analysis - Paychex - Adobe Marketo Engage We could list as

    • . Benefits: from "What's in it for you?": - We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more. - We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best. - We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career. - We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard. - We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about. - Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary. We can turn each bullet into
    • or keep as prose. Since it's a list of benefits, we can use
      • . We'll separate each bullet. Pay: paragraph with the range. Now ensure we don't include any boilerplate like "Live the Paychex Values ..." that's values list; that could be considered part of benefits? It's not benefits but values. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The values list might be considered boilerplate? It's not EEO but could be considered generic corporate values. Might be considered not substantive for the role. Safer to omit. Also the "Act with uncompromising integrity..." etc. That's values; we can drop. Also the "We are committed to fostering a respectful and inclusive workplace..." is EEO boilerplate; drop. Also the "Not sure if you meet every requirement? ..." encouragement to apply; we might drop as it's not a specific section. Now produce HTML. We'll start with

        About the role

        then

        ... maybe two paragraphs. Then

        Responsibilities

        then
        • ...
        Then

        Qualifications

        then
        • ...
        Then

        Skills

        then
        • ...
        Then

        Benefits

        then
        • ...
        Then

        Pay

        then

        ...

        Make sure no extra whitespace

Similar jobs

Marketing Automation Specialist

Wealth EnhancementUnited States· 1 mo ago
RemoteInformation Technology$70k–$80k/yrapply on wealthenhancement.wd1.myworkdayjobs.com