Marketing Automation Specialist
McDermott Will & Schulte · New York, United States · 4 wk ago
HybridInformation Technology$97k–$136k/yrFull-time
We need to output HTML fragment with headings for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. Remove boilerplate. Must preserve all substantive info.
We need to parse the posting.
Content:
- Intro paragraph: "Build your big career with the firm that does Big Law, Better. McDermott Will & Schulte is a leading global law firm that brings together more than 1,700+ lawyers and 1,400 business professionals. We celebrate excellence, collaboration, and community and have been recognized as a top workplace by USA Today, Fortune, The American Lawyer, Vault and others. We are also certified by Great Place to Work. At McDermott, we don’t just invest in your future, we accelerate your career – wherever it may lead. That includes supporting you both in and outside of the office. With Us, You’ll Find A firm where everyone belongs: Our award-winning culture prioritizes warmth and authenticity — we encourage you to be yourself! Enthusiasm for all perspectives: We’re smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive. Support to feel your best and do your best: Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance. Real rewards for real work: We offer generous compensation packages that recognize hard work and excellence."
That's about the firm, culture, benefits, compensation. Could map to "About the role" maybe? Actually "About the role" is typical heading for description of role. But we have a lot of firm description. Could put under "About the role" or maybe "About the firm". But only allowed headings list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which sections have content.
We have "Job Description" paragraph: "The Marketing Automation Specialist supports the execution of the firm's digital marketing campaigns through the creation of emails, forms, landing pages, and reports. This role will work closely with the Marketing and Business Development teams to ensure the technical set up for event invitations, thought leadership, and other content that is promoted through email aligns with the business objectives. Success in this role requires exceptional attention to detail, strong communication, problem-solving skills, and the ability to manage multiple requests and deadlines while maintaining a high standard of execution."
That's a summary of role.
Then "Essential Functions And Responsibilities" list bullet points (actually sentences separated by line breaks). We need to convert to
for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. Remove boilerplate. Must preserve all substantive info.
We need to parse the posting.
Content:
- Intro paragraph: "Build your big career with the firm that does Big Law, Better. McDermott Will & Schulte is a leading global law firm that brings together more than 1,700+ lawyers and 1,400 business professionals. We celebrate excellence, collaboration, and community and have been recognized as a top workplace by USA Today, Fortune, The American Lawyer, Vault and others. We are also certified by Great Place to Work. At McDermott, we don’t just invest in your future, we accelerate your career – wherever it may lead. That includes supporting you both in and outside of the office. With Us, You’ll Find A firm where everyone belongs: Our award-winning culture prioritizes warmth and authenticity — we encourage you to be yourself! Enthusiasm for all perspectives: We’re smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive. Support to feel your best and do your best: Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance. Real rewards for real work: We offer generous compensation packages that recognize hard work and excellence."
That's about the firm, culture, benefits, compensation. Could map to "About the role" maybe? Actually "About the role" is typical heading for description of role. But we have a lot of firm description. Could put under "About the role" or maybe "About the firm". But only allowed headings list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which sections have content.
We have "Job Description" paragraph: "The Marketing Automation Specialist supports the execution of the firm's digital marketing campaigns through the creation of emails, forms, landing pages, and reports. This role will work closely with the Marketing and Business Development teams to ensure the technical set up for event invitations, thought leadership, and other content that is promoted through email aligns with the business objectives. Success in this role requires exceptional attention to detail, strong communication, problem-solving skills, and the ability to manage multiple requests and deadlines while maintaining a high standard of execution."
That's a summary of role.
Then "Essential Functions And Responsibilities" list bullet points (actually sentences separated by line breaks). We need to convert to - .
Then "Job Specifications" list: Bachelor’s degree, At least five (5) years of related work experience, Proficient in Microsoft Office Suite, Advanced knowledge of marketing automation platforms (e.g. Eloqua, Marketo, etc.), Knowledge of CRM systems (Salesforce preferred), Knowledge of HTML/CSS/JavaScript/WordPress, Knowledge of lead management best practices and performance reporting, Knowledge of governmental compliance policies and regulations (GDPR, DPIA, CASL, CCPA, etc.), Strong ability to learn complex software solutions, Strong and concise written, verbal and presentation skills, Strong time management, attention to detail, organizational skills, and the ability to balance multiple projects in a fast-paced environment, Ability to function effectively both independently and as a member of a team, Ability to work under tight deadlines and prioritize responsibilities.
Then after that: "Successful candidates will be provided with outstanding career opportunities and will receive a competitive total rewards package with the opportunity to earn performance-based bonuses. Target Hiring Range $97,000 - $136,000 Please note that quoted salary ranges are not guarantees of what final salary offers may be. Base pay is based on market location and may vary depending on job-related knowledge, skills, experience, and geographic location. Base pay is only one part of the Total Rewards that MWE provides to compensate and recognize our staff professionals for their work. Full time positions are eligible for a discretionary bonus and a comprehensive benefits package."
Then "Physical Demands And Work Environment" etc. That's not in allowed headings; we can drop or maybe incorporate into Benefits? But it's not benefits. It's physical demands. Since not allowed heading, we should drop it (it's boilerplate? It's not boilerplate but not in allowed list; we must not create other headings. So we should omit that section entirely? The instruction: "Output ONLY the HTML fragment — no /, no markdown code fences." Also "Prefer a few substantive sections over many thin ones." And "include a section ONLY when the posting has real, specific content for it". So we can choose to omit Physical Demands section because we don't have a heading for it. But we might incorporate some of that info into Benefits? Not appropriate. Better to drop it.
Also "Disclaimer" etc drop.
Now we need to map content to allowed headings.
Potential sections:
- About the role: Could contain the introductory firm description and role summary? Usually "About the role" includes description of the role and maybe firm overview. We have a paragraph describing the firm and culture, plus the Job Description paragraph. Could combine.
- Responsibilities: The Essential Functions And Responsibilities list.
- Requirements: Could be the Job Specifications (education, experience). Or we could split Requirements (education, experience) and Qualifications (skills). But we have both Requirements and Qualifications headings allowed. We need to decide what goes where.
The posting has "Job Specifications" which includes education, experience, technical skills, knowledge, abilities. Could treat as Requirements (education/experience) and Qualifications (skills). Or we could put all under Requirements. But we also have Skills heading allowed. Could separate.
Better: Use Requirements for education and experience (Bachelor’s degree, At least five (5) years of related work experience). Use Qualifications for the rest (proficiency, knowledge, abilities). Use Skills for maybe technical skills? But we have many skill-like items. However we have limited headings; we could combine.
Given instruction: "Prefer a few substantive sections over many thin ones." So maybe we just have About the role, Responsibilities, Requirements (including education, experience, skills, qualifications), Benefits, Pay. That's 5 sections.
But we need to follow the headings list: we can use any of them but not required to use all. So we can choose About the role, Responsibilities, Requirements, Benefits, Pay.
Check if we have specific content for Benefits: The posting mentions benefits program supports physical, emotional, mental, financial health, emphasis on work-life balance. Also "Full time positions are eligible for a discretionary bonus and a comprehensive benefits package." Also earlier: "We offer generous compensation packages that recognize hard work and excellence." That's more compensation. Benefits: we have description of benefits program. So we can include Benefits section.
Pay: we have Target Hiring Range $97,000 - $136,000 and notes about base pay, discretionary bonus, total rewards. So we can include Pay.
Schedule: Not mentioned; no info about schedule (full-time mentioned but not schedule details). So we should not include Schedule heading.
Now we need to ensure we don't include filler like "commensurate with experience". We have specific numbers.
Now we need to format.
We'll output:
About the role
... (firm description + role summary)
Responsibilities
- ...
...
Requirements
- Bachelor’s degree
- At least five (5) years of related work experience
Maybe also include some other requirements like "Ability to function effectively both independently and as a member of a team" etc. But those are more skills/abilities. Could put under Requirements as well.
But we also have Qualifications heading; we could use that for skills and knowledge. Let's decide to use both Requirements and Qualifications to avoid too thin sections? Actually we want few sections; but we can still have both if they have substantive content.
We have plenty of content for Qualifications: advanced knowledge of marketing automation platforms, knowledge of CRM systems, knowledge of HTML/CSS/JavaScript/WordPress, knowledge of lead management best practices, knowledge of governmental compliance policies, strong ability to learn complex software solutions, strong written/verbal/presentation skills, strong time management, attention to detail, organizational skills, ability to balance multiple projects, ability to function independently/team, ability to work under tight deadlines, prioritize responsibilities.
That's a lot; could be Qualifications.
Thus we can have:
- Requirements: education and experience.
- Qualifications: skills/knowledge/abilities.
That seems appropriate.
Now Benefits: we have description of benefits program: supports physical, emotional, mental, financial health, emphasis on work-life balance; comprehensive benefits package; discretionary bonus.
Pay: Target Hiring Range $97,000 - $136,000; notes about base pay, discretionary bonus, total rewards.
Now we need to ensure we don't repeat info. For Pay we mention discretionary bonus also; Benefits also mentions discretionary bonus. Might be okay but we can phrase Benefits focusing on health/work-life balance, and Pay focusing on salary range and bonus.
Now we need to strip boilerplate: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. We have none.
Now we need to ensure we preserve all substantive information. Let's extract.
Intro paragraph: "Build your big career with the firm that does Big Law, Better. McDermott Will & Schulte is a leading global law firm that brings together more than 1,700+ lawyers and 1,400 business professionals. We celebrate excellence, collaboration, and community and have been recognized as a top workplace by USA Today, Fortune, The American Lawyer, Vault and others. We are also certified by Great Place to Work. At McDermott, we don’t just invest in your future, we accelerate your career – wherever it may lead. That includes supporting you both in and outside of the office. With Us, You’ll Find A firm where everyone belongs: Our award-winning culture prioritizes warmth and authenticity — we encourage you to be yourself! Enthusiasm for all perspectives: We’re smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive. Support to feel your best and do your best: Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance. Real rewards for real work: We offer generous compensation packages that recognize hard work and excellence."
We could split: The part about benefits and compensation could go to Benefits and Pay sections. But we need to avoid duplication. We'll keep the firm description and culture in About the role, and maybe keep the benefits sentence in Benefits section, and compensation sentence in Pay.
Thus About the role paragraph: maybe first two sentences about firm size, recognition, culture, career acceleration, supporting inside/outside office, award-winning culture, enthusiasm for perspectives, support to feel your best (but that is benefits). We'll keep the part about culture and career acceleration, but we can move the benefits sentence to Benefits.
Thus About the role: "Build your big career with the firm that does Big Law, Better. McDermott Will & Schulte is a leading global law firm that brings together more than 1,700+ lawyers and 1,400 business professionals. We celebrate excellence, collaboration, and community and have been recognized as a top workplace by USA Today, Fortune, The American Lawyer, Vault and others. We are also certified by Great Place to Work. At McDermott, we don’t just invest in your future, we accelerate your career –
About the role
... (firm description + role summary)
Responsibilities
- ... ...
Requirements
- Bachelor’s degree
- At least five (5) years of related work experience