Marketing Automation Specialist

Position: Marketing Automation Specialist Location: Bedford Park, IL - Hybrid Department: Marketing FLSA Classification: Salaried Exempt Reporting Manager: Director of Marketing Four Seasons Heating & Air Conditioning, the largest and fastest growing HVAC company in the market, is seeking a motivated Marketing Automation Specialist ready to make an impact. You’ll lead the way in empowering our people and directly impact the future of our organization. Annual Compensation: $65K-$85K, subject to experience and qualifications as outlined within. Supervisory Responsibility This position does not have supervisory responsibilities. Travel Requirements Overnight travel is not required. Position Summary This position will build, test, and run email & SMS campaigns and customer communication workflows. This is a daily execution-focused role in the Marketing Hub that turns contact strategies into active workflows, nurture sequences, landing pages, and segmented audiences. Individuals in this role ensure the right message reaches the right contact at the right time, and that every automation is optimized for success. Essential Functions Workflow & Automation Building Build, test, and maintain multi-stage automated workflows in HubSpot (welcome, nurture, drip, transactional, post-sale, service reminders, re-engagements, etc.)Troubleshoot and debug workflow logic, enrollment triggers, and timing to eliminate breakage and unintended contact pathsDocument workflow logic so campaigns are auditable and repeatable Email/SMS Nurture Campaigns Build multi-touch nurture sequences aligned to buyer journey stagesMaintain email templates, personalization tokens, and dynamic content modules Segmentation & Database Management Build and maintain active lists and static segments based on lifecycle stage, behavior, and engagementPerform regular database hygiene (deduplication, property standardization, suppression list management)Ensure compliant campaign targeting (including unsubscribe/consent logic) Landing Pages & Forms Build and publish landing pages and forms for campaigns, events & content offersEnsure consistent branding, mobile responsiveness, and conversion-optimized layouts Reporting & Optimization Execute A/B tests on subject lines, send times, content, and CTAs, and apply learnings to future sendsMonitor campaign performance (open rate, CTR, CVR, workflow drop-off) to inform continuous optimizationsMonitor and optimize email inbox deliverability Lead Scoring & Lifecycle Management Build lead scoring models based on demographic and behavioral criteriaMonitor scoring thresholds and adjust as conversion and sales feedback come inManage lifecycle stage automation so MQL handoffs are clean and timely Minimum Qualifications Bachelor's Degree in Marketing, Digital Marketing, Data Analytics, or other business-related degree is preferred2+ years’ hands-on experience working in HubSpot Marketing Hub2+ years’ experience in lead-generation businesses; home services preferredSolid email marketing & automation track record (workflows, A/B testing, reporting)Demonstrated experience building complex, branching workflows and integrating email + SMS communicationsStrong understanding of lifecycle stages, lead scoring, CRM data structuresExperience with HTML/CSS basics for light landing page or email template editsExperience with HubSpot connectors (Google Ads, SEMRush, or similar) a plusExperience working with affiliate partner programs or Active Prospect a plusHubSpot Marketing Hub, inbound marketing, email marketing certifications a plus Required Competencies High attention to detailSolid organization and planning capabilitiesGood written communication skillsAbility to manage multiple priorities in a fast-paced environmentSolid working knowledge of MS Outlook & Excel (Teams and SharePoint are pluses)Experience with MS Visio, Lucidchart, or similar flowchart software a plus Experience leveraging Chat GPT or Claude for business purposes a plus Benefits Medical Insurance (employer subsidized)Accident InsuranceCritical Illness InsuranceHospital Indemnity InsuranceDental Insurance (free to employees)Vision Insurance (free to employees)Short-Term Disability (free to employees)Long-Term DisabilityBasic Life Insurance (free to employees)Holiday PayPaid Time Off401(k) with matchingCredit UnionCellular Discounts Disclaimer This job description is not designed to cover or contain a comprehensive listing of activities, duties, and/or responsibilities that are required of the employee for this position. Activities, duties, and/or responsibilities may be added, or changed at any time with or without prior notice. By signature below, the employee affirms their understanding of the requirements, essential duties, expectations, and physical requirements of the position. Further, the employees confirm that they can perform the essential functions of the position satisfactorily and, if requested, reasonable accommodation will be provided if able and absent undue hardship. Equal Opportunity We are dedicated to fostering a workplace where all individuals are treated with respect and dignity. We are an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, marital status, or any other protected characteristic under applicable law. We encourage candidates from all backgrounds to apply.