Marketing Automation Specialist

About the role

We are seeking an Email & Marketing Automation Specialist to execute and optimize email, SMS, and marketing automation workflows that drive engagement, conversion, and revenue growth. This role is responsible for building and deploying campaigns, managing automated workflows, and ensuring a seamless lead and customer journey across all digital touchpoints. The ideal candidate is both technically proficient and performance-oriented, with a strong understanding of segmentation, journey mapping, deliverability, and campaign optimization. This individual plays a critical role in supporting marketing and sales objectives through precise execution, clean data practices, and measurable performance improvements.

Responsibilities

• Develop, build, and deploy email and SMS campaigns, including promotional, nurture, and transactional messaging.
• Set up, manage, and optimize automated workflows across marketing automation platforms to support lead generation, nurturing, and customer engagement.
• Own campaign setup including segmentation, personalization, scheduling, testing, and quality assurance.
• Coordinate with copywriters, designers, and stakeholders to ensure campaigns are built accurately and launched on schedule.
• Create and manage landing pages, forms, and lead capture mechanisms within marketing automation platforms.
• Maintain integrations between CRM, marketing automation platforms, and other systems using tools such as Zapier or native integrations.
• Ensure data accuracy, list hygiene, and compliance with CAN-SPAM and related regulations.
• Monitor deliverability, open rates, click-through rates, conversion metrics, and other key performance indicators.
• Support A/B testing initiatives on subject lines, creative, messaging, and send times to improve performance.
• Generate recurring reports on campaign effectiveness and provide insights to improve engagement and conversion rates.
• Collaborate with sales teams on lead scoring, routing logic, and lifecycle stage alignment.
• Continuously stay current on email marketing best practices and platform capabilities.

Requirements

• 3+ years of experience in email marketing and marketing automation within platforms such as HubSpot, Salesforce Marketing Cloud, Klaviyo, Marketo, or similar systems.
• Hands-on experience building automated workflows and multi-step nurture campaigns.
• Strong understanding of segmentation, triggers, personalization, and behavioral targeting.
• Experience with CRM integrations and tools such as Zapier or similar automation platforms.
• Familiarity with landing page builders and lead capture optimization.
• Strong analytical skills with experience interpreting campaign performance metrics.
• Working knowledge of email deliverability standards and compliance regulations.
• Excellent attention to detail and quality assurance discipline.
• Ability to manage multiple campaigns and deadlines in a fast-paced, performance-driven environment.
• Collaborative mindset with strong communication skills.

Benefits

• Medical, dental, and vision for employees and their dependents
• Paid Time Off policy that increases based on tenure with the company
• Employee Assistance Program through Mutual of Omaha
• 401k with company match
• Pet Insurance through MetLife for your pets
• Company-paid employee wellness initiatives through BeyondMed
• Professional Development through continued education: complete access to educational resources valued at over $250,000 in areas such as Sales, Operations, People, Finance, and Marketing
• Uncapped commission potential: opportunity to sell our products/services (with training provided)