Marketing Automation Product Manager

Responsibilities

• Inform the product roadmap for our Microsoft Customer Insights – Journeys instance, aligning with marketing objectives and priorities.
• Consult with marketing stakeholders to identify opportunities to improve client engagement, operational efficiency, lead nurturing, and marketing performance through technology enhancements and process optimization.
• Serve as the day-to-day product owner and administrator for Microsoft Customer Insights – Journeys and primary liaison between marketing, sales and technical teams.
• Maintain product backlog with clear requirements and oversee successful delivery through iterative processes.
• Drive innovation by actively seeking opportunities to leverage automation, personalization, and emerging capabilities of the platform.
• Facilitate cross-functional alignment with sales support team to ensure seamless integrations with CRM and related workflows.
• Oversee platform configuration, data flows, and ongoing optimization to improve campaign performance and operational efficiency.
• Lead platform adoption efforts including training, documentation, and stakeholder enablement across marketing and sales support teams as needed.
• Support marketing teams in the execution of campaigns, automated journeys, and communications across email and digital channels.
• Establish and enforce best practices for email marketing, A/B and multivariate testing, personalization and segmentation, deliverability optimization, campaign QA and validation, measurement, and accessibility.
• Partner with marketing teams to measure campaign effectiveness, provide consistent reporting, and identify opportunities for continuous improvement.
• Ensure marketing automation activities and data comply with regulations, privacy standards, and internal governance requirements.
• Collaborate with Legal, Compliance, and Technology teams to implement appropriate controls and workflows.
• Maintain audit-ready documentation related to campaigns, consent management, data usage, retention policies, and system changes.

Qualifications

• 7+ years of experience in product management, marketing operations, or marketing technology roles.
• Strong understanding of marketing automation, campaign orchestration, and customer lifecycle management.
• Experience working in a global context and navigating risks and challenges across diverse markets.
• Strong project management skills, ability to manage projects, timelines and resources effectively.
• Experience working closely with both marketing and sales teams in a B2B or B2B2C environment.
• Familiarity with CRM systems (e.g., Dynamics 365 Sales, Salesforce) and lead management processes.
• Experience with data integration, segmentation, and customer data platforms (CDPs).
• Strong analytics skills with experience measuring and optimizing campaign performance.
• Excellent communication and stakeholder management skills.
• Familiarity with Microsoft Copilot, Power Platform and AIT.

Preferred Qualifications

• Hands-on experience with Microsoft Customer Insights and/or Customer Insights – Journeys (Dynamics 365 Marketing) strongly preferred.
• Experience with personalization, journey orchestrations, and omnichannel campaign strategies.
• Bachelor's Degree in Marketing, Business Administration, Computer Science or Information Systems or related field or equivalent experience.
• Knowledge of data privacy regulations (GDPR, CCPA) and consent management practices.
• Familiarity with integrations across mar tech stack (e.g., CMS, analytics, event platforms).
• Experience working in Agile or product-led environments, experience with Jira a plus.
• Background in financial services, B2B marketing, or regulated industries is a plus.