Marketing Automation Manager
Responsibilities
- Define and implement best practices for Enterprise campaign development and delivery
- Partner strategically with the Enterprise Marketing team and Account Management to develop and execute sophisticated, account-focused email and SMS campaigns
- Own the technical and strategic implementation of Salesforce Marketing Cloud (SFMC) automation for Enterprise campaigns
- Establish and maintain comprehensive documentation of Enterprise campaign best practices, workflows, and SFMC configurations
- Collaborate with Business Operations and Data Science teams to define audience segmentation logic, dynamic content strategies, and reporting frameworks
- Assess and optimize marketing automation platform and tools
- Provide secondary support for email and SMS campaigns related to the Brands/Discounts program
- Work cross-functionally with the marketing team to understand business objectives and translate them into automated, data-driven campaign solutions
- Troubleshoot and resolve technical issues related to SFMC automation, integrations, and data flows
Requirements
4+ years in a marketing automation or email marketing operations role, with demonstrated expertise in campaign strategy, development, and management
Expert-level proficiency with Salesforce Marketing Cloud (SFMC)
Strong analytical mindset and comfort with A/B testing, performance metrics, deliverability best practices, and data-driven decision-making
Proven ability to design and implement scalable processes, workflows, and documentation that improve team efficiency and campaign quality
Strategic thinking combined with operational excellence
Excellent communication skills; ability to partner effectively with non-technical stakeholders
Curiosity and forward-thinking mindset
Experience working with Enterprise or mid-market segments
Qualifications
Expert-level proficiency with Salesforce Marketing Cloud (SFMC)
Strong analytical mindset and comfort with A/B testing, performance metrics, deliverability best practices, and data-driven decision-making
Proven ability to design and implement scalable processes, workflows, and documentation that improve team efficiency and campaign quality
Strategic thinking combined with operational excellence
Excellent communication skills; ability to partner effectively with non-technical stakeholders
Curiosity and forward-thinking mindset
Experience working with Enterprise or mid-market segments
Skills
Expert-level proficiency with Salesforce Marketing Cloud (SFMC)
Strong analytical mindset and comfort with A/B testing, performance metrics, deliverability best practices, and data-driven decision-making
Proven ability to design and implement scalable processes, workflows, and documentation that improve team efficiency and campaign quality
Strategic thinking combined with operational excellence
Excellent communication skills; ability to partner effectively with non-technical stakeholders
Curiosity and forward-thinking mindset
Experience working with Enterprise or mid-market segments
Benefits
Corestream offers competitive compensation and benefit packages
We have a driven, flexible, and fun team
We are an equal opportunity employer
We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status
Pay
Competitive compensation package
Schedule
Casual dress code
Free snacks and beverages
Wednesday lunches are on the house