Marketing

Job Description

Jessica develops marketing campaigns for boutique hotels, resorts, and spas. She specializes in digital strategy, social media engagement, and positioning hospitality brands in competitive markets.

About the role

This role involves creating and leading marketing strategies to elevate a brand and attract guests across various platforms. It focuses on both customer acquisition and retention by launching campaigns, analyzing market trends, and collaborating across departments to maintain consistent brand messaging.

Responsibilities

• Develops and executes marketing strategies for hospitality brands
• Leverages digital channels to enhance brand visibility and engagement
• Analyzes market trends and competitor activities to inform strategic decisions
• Collaborates with cross-functional teams to ensure cohesive brand messaging
• Manages social media accounts to engage with guests and build community
• Creates and distributes content to support brand storytelling and customer acquisition
• Monitors and analyzes campaign performance to optimize results
• Works closely with creative teams to develop consistent visual and written assets

Requirements

• Bachelor's degree in Marketing or related field
• Minimum 5 years of experience in hospitality marketing or digital marketing
• Proven track record of successful campaign execution and brand management
• Strong understanding of SEO, PPC, and social media marketing
• Excellent communication and collaboration skills
• Ability to analyze data and make informed decisions
• Experience in managing social media accounts and engaging with guests

Qualifications

• Passion for hospitality and travel industry
• Ability to work independently and manage multiple projects simultaneously
• Strong analytical and problem-solving skills
• Effective interpersonal and communication skills
• Knowledge of hospitality industry standards and best practices

Skills

• Digital marketing
• Social media management
• Content creation
• Brand management
• Market analysis
• Collaboration and teamwork

Benefits

• Competitive salary and benefits package
• Opportunities for professional growth and development
• Flexible work schedule
• Work-life balance

Pay

Commensurate with experience and qualifications

Schedule

Full-time position

Company

Bloomstay Marketing Agency

Location

Austin, Texas

Age

31