Marketing Associate, Strategy

About the role

As a Marketing Associate for Lifecycle & CRM Strategy at Care.com, you are a strategist at heart — someone who loves solving problems, figuring out exactly how to speak to customers, and driving real business impact. You will support lifecycle strategy across email, push, SMS, in-app, and embedded messaging, helping shape how families find care. You're comfortable presenting findings and celebrating wins with the broader team, and enjoy coordinating with cross-functional teams to help move ambitious work forward.

What You'll Do

• Lifecycle strategy: Contribute to lifecycle marketing strategy across a variety of journeys and campaigns — assisting with timelines, coordinating with stakeholders and teammates, and helping drive campaigns to completion. Assist with campaign launch communications and support performance follow-ups — translating results into clear takeaways for the next iteration. Help maintain up-to-date journey maps across assigned projects — tracking creative changes, subject lines, and snapshot data.
• Testing and experimentation: Partner on test-and-learn plans across a variety of lifecycle & behavioral journeys, helping analyze results and surface insights to optimize targeting and personalization. Stay on top of industry trends and evolving best practices to ensure campaigns are always improving and informed by what's working across the landscape.
• Technical environment & ways of working: Operate within a highly technical organization where deep data fluency is expected — you should know your data inside and out. Build an understanding of how data flows into Iterable via our data warehouse or custom events, and partner with Product and Engineering as needed on technical requirements over time. Bring a natural curiosity to problem-solving, proactively catching errors and discrepancies before they impact performance.
• Data & analytics: Support data investigations and assist team members with QA across Tableau, Iterable, and Amplitude — helping resolve underlying data issues and flagging discrepancies to the team as needed. Stay close to program-level data, regularly monitoring month-over-month and year-over-year trends to understand the health of key metrics — surfacing insights that help the team prioritize where to focus time and effort.

Qualifications

• 2+ years of experience in lifecycle, CRM, or email marketing, with a strong foundation in campaign management, content strategy, and customer lifecycle strategy.
• A dynamic and critical thinker who is detail-oriented and skilled at managing multiple projects simultaneously.
• You communicate your ideas with clarity and are comfortable presenting findings and wins to your team and cross-functional partners.
• Good project management instincts, with experience collaborating across multiple departments to help execute projects.
• Ability to work quickly and independently while under deadline pressure and follow through on assignments.
• You thrive in an agile, test-and-learn environment, you're curious and inquisitive by nature and can advocate for—and adopt— new marketing solutions as needed.
• Strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to inform decision making.
• Must have experience working within marketing automation software such as Iterable or Braze.
• Nice to have familiarity with automation, AI, and machine learning features within CRM tools to improve personalization and operational efficiency.
• BA/BS required.

Work location & environment

2801 N Central Expy, 11th Floor, Dallas, Texas 75204. Hybrid — in office Monday, Wednesday & Thursday.

Pay

$60,000 - $75,000. Actual salaries may vary based on factors including work location, experience, and performance.

Benefits

• Health insurance coverage
• Life and disability insurance
• Generous 401K employer matching program
• Paid holidays and paid time off (PTO)
• Annual bonuses and short- and long-term incentives