Marketing Associate, North America

About the role

Rystad Energy is seeking an enthusiastic, energetic, analytical, and adaptable Marketing Associate in Houston to join our regional marketing team. The ideal candidate will support the development and growth of regional marketing for North America, including account-based marketing for key accounts, lead generation efforts with a heavy emphasis on digital tactics, and regionalized content campaigns.

Responsibilities

• Develop and execute Rystad Energy's regional marketing plans (for North America) and campaigns for the designated key sub-markets, and adjust and optimize those plans by evaluating success scores.
• Develop and execute the Account-Based Marketing strategy and activities for selected key accounts, as part of the Client Marketing strategy.
• Partner with the growth marketing team to lead high-intent paid search, conversion rate optimization, lead nurturing and technical landing pages with responsibility for local posting and develop and execute multi-touch campaigns for attribution, nurturing and expansion.
• Support the local events team with commercial prioritization and segment-tailored content.
• Understand our target market and utilize marketing tactics - whitepapers, webinars, webpages, email campaigns, broadcast, partnerships - to fill the marketing bowtie and nurture incoming leads further to sales-qualified leads.
• Support, as needed, marketing for high-value regional products.
• Identify and develop local thought leaders for enhanced content generation and community-building efforts.
• Take part in regional commercial feedback by running surveys, interviewing Sales and gathering feedback to input into the overall regional marketing strategy.
• Identify and support external events and partnerships associated with your sub-region's needs.

Requirements

• 2-5 years of relevant work experience (regional marketing, account-based marketing, product marketing, digital marketing, sales enablement, positioning and messaging, audience marketing).
• Previous experience with the energy sector, consulting industry, or DaaS/SaaS.
• Proven track record of organizing and hosting webinars, events and content-based campaigns.
• Excellent verbal and written communication skills (all materials in English, sometimes translated to local languages for the market).
• Knowledge of CRM systems, marketing automation platforms, webinar-hosting tools, Canva, and basic videography/video editing capabilities are beneficial.
• Strategic thinker with analytical skills.
• Team player comfortable with managing multiple stakeholders with strong opinions.
• Strong multi-tasker with the ability to remain focused.
• Self-motivated achiever comfortable communicating with all seniority levels.
• Must be willing to collaborate across time zones (EMEA, AMERICAS, APAC).
• A keen interest, knowledge and understanding of AI tools and how they can be used to enhance work and productivity.

Skills and attributes

• Strategic thinker with analytical skills.
• Excellent verbal and written communication skills.
• Knowledge of CRM systems, marketing automation platforms, webinar-hosting tools, Canva, and basic videography/video editing capabilities are beneficial.
• Proven track record of organizing and hosting webinars, events and content-based campaigns.
• Ability to manage multiple stakeholders with strong opinions.
• Strong multi-tasker with the ability to remain focused.
• Self-motivated achiever comfortable communicating with all seniority levels.
• Must be willing to collaborate across time zones (EMEA, AMERICAS, APAC).
• A keen interest, knowledge and understanding of AI tools and how they can be used to enhance work and productivity.

Location

This position will be located in Houston and reports to the Head of Americas Marketing.

What we offer

• A global and quickly expanding international business culture.
• A diverse, dynamic, entrepreneurial, and highly skilled working environment.
• Development opportunities internationally.
• Competitive compensation package and bonus plan.
• 100% employer-paid healthcare premiums for you and your family.
• 401(k) employer match up to 5%.
• Four weeks of vacation.

Application process

Please include a cover letter, CV and other relevant documents in a combined PDF file when you upload your application. All applications must be sent exclusively via our portal. MacOS users may experience difficulties in uploading documents. Please use a Windows PC in order to apply. Application deadline: May 8, 2025.

About Rystad Energy

Headquartered in Oslo, Norway, and with offices across the globe, Rystad Energy is an independent Energy research and business intelligence company providing data, tools, analytics, and consultancy services to clients exposed to the energy industry across the globe. Rystad Energy has a range of global databases and research products for companies in the Oil & Gas, Oilfield Services, and Renewables sectors, as well as Investors, Investment Banks and Governments. We also provide a range of advisory services for our clients with capabilities across the Energy value chain. Rystad Energy combines a high-performance culture with a deeply collaborative ethos, providing ample opportunities for growth, learning, contribution, and career advancement.

EEO Statement

Rystad Energy, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Rystad Energy, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Rystad Energy, Inc. expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Rystad Energy, Inc.'s employees to perform their job duties may result in discipline up to and including discharge.