Marketing Associate Director

Key Responsibilities

• Create and manage creative briefs for agency partners across channels including OOH, digital display, Meta, print, and more.
• Manage internal review and approval processes, coordinating feedback from colleagues, legal and any other stakeholders.
• Manage production timelines and deliverables in coordination with external partners to meet campaign deadlines.
• Traffic final offline creative assets and maintain a centralized repository for team access.
• Partner with AVP and agency to develop creative assets such as OOH, print, direct mail, email, radio scripts, etc.
• Support sponsorships by developing content such as collateral, print ads, and email content.
• Collaborate with strategic partners to align marketing efforts via sharing assets.
• Support new location openings with appropriate launch materials and attend relevant planning calls.
• Lead creative production for physician and leadership recognition ads.
• Contribute to the development of organic social content including filming, editing, and captioning, in partnership with the social media team.
• Partner with Value Management and Legal to validate advertising claims to ensure accuracy and compliance.
• Collaborate with analytics teams to deliver UTM codes for tracking media performance.
• Monitor and leverage metrics to inform future marketing decisions (appt volume, ortho now volume etc.).
• Partner with cross-functional teams like Strategy and Business Development to identify opportunities to partner together to inform strategic marketing plans.
• Ensure adherence to brand guidelines across departments and review internal assets for brand consistency.
• Maintain and update brand assets and guidelines on internal platforms (e.g., the Hub).
• Collaborate with the Sports Marketing team to ensure cohesive brand representation.
• Partner with HSS Perform on consistent branding and upcoming initiatives.
• Lead development of regional marketing materials such as bio cards, referral pads, and sell sheets.
• Identify AI opportunities to streamline creative development.
• Collaborate with regional ambassadors in bi-weekly syncs to support sponsorship and event needs.
• Customize and templatize collateral to support local market efforts in NY, NJ, CT, and FL.
• Represent the marketing department in new physician onboarding meetings.
• Attend regional and sponsorship events to support brand representation and logistics.
• Manage marketing budgets across departments and partnerships, media buying vendors, Stamford Health, and JV initiatives.
• Reconcile internal budgets with agency budgets and track invoices.
• Prepare year-end accruals.
• Absorb and supervise Marketing Coordinator, providing mentorship and project oversight.

Experience Needed

• Bachelor's degree in marketing, communications, business or a related field required.
• 5+ years of Marketing Experience: Demonstrated experience in marketing, preferably within healthcare, events, or partnership-driven environments.
• Prior exposure to brand strategy and agency experience is highly desirable.
• Budget Management: Proven ability to oversee, reconcile, and report on marketing budgets, including experience collaborating with external agencies and vendors.
• Event Coordination: Hands-on experience supporting events, logistics, and sponsorships across diverse regions.
• Stakeholder Collaboration: Strong background working with cross-functional teams and external partners, including physicians, agency representatives, and local ambassadors.
• Project Oversight: Experience supervising junior team members and providing mentorship, with a track record of successful project delivery.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present effectively in meetings and represent the department professionally.
• Financial Planning: Familiarity with end-of-year financial processes, accruals, and financial planning best practices.
• Adaptability: Experience thriving in a fast-paced, dynamic environment and managing competing priorities across regions.