Marketing Associate (Digital Focus)

Position Objective

We are seeking a proactive and energetic Marketing Associate with a Digital Focus. This individual will manage and grow our social media presence and work alongside our other key marketing personnel on digital campaigns and lead generation.

About the role

This is an excellent opportunity for an individual who enjoys supporting a variety of projects and wants to build a strong foundation in all areas of B2B marketing. The role will suit someone who is a team player and enjoys working in a dynamic environment where no two days are the same.

Responsibilities

• Manage and coordinate AAF International’s corporate social media program, including maintaining the social media calendar, coordinating content development, and ensuring posts align with current marketing priorities.
• Work closely with copywriters, designers, and other marketing team members to keep social content organized, timely, and on-brand.
• Maintain and track social media activity, reporting on performance results.
• Support the expansion of AAF International’s social media presence at the local branch level by identifying content opportunities, building relationships with branch teams, and highlighting local events, community involvement, and employee stories.
• Manage and organize AAF International’s YouTube and video content, ensuring videos are properly uploaded, tagged, described, and maintained for maximum SEO and engagement effect.
• Support the Digital Marketing Specialist with digital marketing activities, including lead generation, email marketing, basic campaign execution, and digital project support.
• Assist with digital tracking, reporting, and campaign updates as needed.
• Assist with the management of our partners’ Amazon e-commerce platform by coordinating updates, product information, and opportunities with internal teams and external partners.
• Provide administrative and operational support to keep marketing team projects running smoothly, including submitting purchase order requests, check requests, scheduling meetings, preparing materials, managing documentation, and assisting with general team coordination.

Requirements

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 2-3 years of experience in a marketing role, preferably supporting digital marketing and areas outlined in the job description.
• Experience coordinating different social media platforms and a demonstrated understanding of the difference 'voices' for different audiences.
• Experience using common Martech stacks; CRM, email marketing, social scheduling.
• Demonstrated experience in proactively using AI and comfortable developing new processes with the marketing team as the technology evolves in capability.
• Effective written and verbal communication skills to collaborate with team members, vendors, and stakeholders.
• Comfortable working in a team-oriented environment, supporting cross-functional initiatives, and assisting with a variety of projects.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) required; familiarity with design tools or Canva is a plus.
• Ability to manage multiple tasks and small projects simultaneously while maintaining strong attention to detail.
• Familiarity with B2B marketing concepts or exposure to industrial or manufacturing environments is an advantage.
• Comfortable learning and using new tools and technologies to support marketing operations.
• Strong organizational and time management skills to prioritize daily responsibilities effectively.
• Willingness to take initiative, ask questions, and proactively support team goals in a fast-paced environment.