Marketing Associate

Position Summary

The Marketing and Communications Specialist supports the development and execution of integrated marketing strategies that enhance the visibility, reputation, and enrollment goals of Terra State Community College. This position plays a key role in managing social media channels, creating compelling content, coordinating public relations efforts, and telling the stories of students, alumni, faculty, and staff. The Specialist collaborates across departments to promote college initiatives, ensures brand consistency, and engages diverse audiences through digital and traditional media platforms. Success in this role will be measured by increased engagement across digital platforms, positive media coverage, and the quality and consistency of storytelling efforts.

Essential Duties and Responsibilities

• Assists in the development and implementation of integrated marketing strategies and campaigns that lead to increased enrollment and awareness of Terra State Community College.
• Contributes ideas and insights to marketing strategy meetings and helps identify new opportunities for outreach and engagement.
• Responsible for the development and management of social media campaigns and budget.
• Creates and maintains profiles across all suggested social media networks to build communities and drive critical mass to the main College website.
• Experiments with new and alternative ways to leverage social media activities.
• Tracks and analyzes performance metrics for social media, website traffic, and digital campaigns. Uses data to inform strategy and optimize future content and outreach efforts.
• Researches new and current apps for validity and follows trends to enhance the user experience and increase engagement on social media, website and other engagement applications.
• Assists in the creation and distribution of email marketing campaigns and newsletters. Maintains contact lists and integrates messaging with CRM systems to support enrollment and engagement goals.
• Ensures that College keeps a positive image in print and digital media through social listening and researching topics of conversation across all channels.
• Ensures all communications adhere to the College's brand guidelines, tone, and visual identity across all platforms and materials.
• Assists with updates to College website and intranet.
• Attends College events, takes photos and videos, and posts timely content on social media and the website. Some local travel and attendance to evening and weekend events is required.
• Coordinates public relations efforts to allow for the College to be seen in a positive image. Develops and maintains relationships with local and regional media outlets. Prepares and distributes press releases, media advisories, and pitches to secure coverage.
• Assists with activities of the student social media team, work-study students, and interns.
• Builds positive relationships with students, staff, and faculty by interacting with them on a daily basis.
• Conducts interviews and prepares publications to promote College activities and secures greater visibility for Terra State Community College in targeted markets. This includes but is not limited to students, alumni, faculty and staff, and board members.
• Participates in campus projects or on committees at the college.
• Performs duties as assigned.

Education and Work Experience

• Bachelor's Degree in Marketing or related field required.
• Two years of relevant work experience required.

Skills and Abilities

• Proficient in word-processing and presentation software, internet, and e-mail.
• Proficient in Canva, Adobe Creative Suite, SharePoint and website CMS platforms such as Omni CMS.
• Knowledge of social media outlets and ability to access and utilize them.
• Effective verbal, written, and listening communication skills.
• Proficient in AP Stylebook.
• Effective problem-solving skills.
• Demonstrated ability to work with a diverse group of individuals.
• Ability to work a combination of days/evening/weekends for campus events.

Preferred Certifications

• Meta Certified Digital Marketing Associate.
• Google Fundamentals of Digital Marketing.
• Google Analytics Certification.

Working Conditions and Physical Requirements

While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel and reach with hands and arms. The employee frequently is required to stand; walk; climb or balance; and stoop, kneel, crouch, or crawl. The employee is occasionally required to sit and talk or hear. Reasonable accommodations will be made for individuals with disabilities.