Marketing Associate

Position Summary

The Junior Marketing Associate supports the planning and execution of marketing initiatives at Medivant Healthcare across events, digital platforms, and brand campaigns. This role enhances brand visibility, coordinates campaigns, and ensures the effective execution of marketing activities.

Key Responsibilities

• Coordinate and execute marketing events, including trade shows, internal activations, and promotional campaigns.
• Manage event logistics, vendor coordination, and on-ground execution to ensure successful delivery.
• Track post-event deliverables such as collateral usage, lead generation, and feedback analysis.
• Support rollout of marketing campaigns across digital, social media, email, and event channels.
• Aid in implementing brand strategies to improve visibility and market positioning.
• Ensure consistency in brand messaging and visual identity across all marketing touchpoints.
• Support development, review, and updates of marketing collateral, including presentations, brochures, and digital assets.
• Maintain and regularly update digital catalogs with the latest product and brand information.
• Cook up with internal stakeholders and external agencies for content creation and campaign execution.
• Prepare and maintain marketing performance dashboards using tools such as Google Analytics and social media insights.
• Track and analyze engagement metrics and provide recommendations to improve reach, engagement, and conversions.
• Assist in tracking marketing budgets, monitoring expenses, and ensuring cost-effective execution of campaigns.
• Support continuous improvement initiatives to enhance marketing effectiveness and efficiency.

Qualifications

• Required: Bachelor’s degree in Marketing, Business, Communications, or a related field. Minimum 3 years of experience in marketing or a related role.
• Strong organizational, coordination, and project management skills.
• Familiarity with digital marketing tools such as Google Analytics, social media platforms, and CMS tools.
• Excellent communication skills and strong attention to detail.
• Ability to manage multiple tasks, prioritize effectively, and meet deadlines.

Preferred

• Experience in healthcare or pharmaceutical marketing.
• Exposure to brand management, event marketing, or digital campaign execution.
• Experience working with external vendors or marketing agencies.