Marketing Associate

Location: Norcross, GA. DEUTZ is a leading manufacturer of innovative drive systems — diesel, gas, and electric drivetrains for construction, agriculture, material handling, stationary equipment, commercial vehicles, rail, and other professional applications. This is an individual-contributor role with approximately 0–10% domestic and international travel depending on business needs.

About the role

The Marketing Associate supports the DEUTZ Corporation Marketing Department by creating tools that drive engine, service, and parts sales, with an emphasis on Business Unit: Service engagement and lead generation. This graphic-intensive position translates strategy into field-ready assets, provides content and direction for social media postings, and reports social media KPI summary metrics. The role applies best practices and ensures deliverables comply with DEUTZ global branding guidelines, occasionally guides vendors on vehicle wraps and other materials, and assists with trade show organization and logistics. The associate liaises with the Marketing Director, Marketing Project Manager, Chief Sales Officer, and cross-functional teams.

Responsibilities

• Bring the new DEUTZ logo to life across all Business Units using global brand guidelines; produce new content and maintain guidelines in existing areas (e.g., company store).
• Create assets for DEUTZ websites (DEUTZ Corporation and BU Service), product or event-specific landing pages, and social media platforms.
• Develop impactful point-of-sale marketing collateral — flyers, promotional materials, and support materials for engine sales teams, key account managers, and DPC/DSC service sales managers.
• Coordinate with sales to align campaign timing and messaging tied to measurable KPIs (leads, conversions).
• Gather field feedback to inform future content iterations.
• Assist occasionally with DEUTZ trade shows (organization and logistics).
• Perform other duties as assigned.

Requirements

• Demonstrable knowledge of marketing best practices.
• 2+ years of social media content creation with ability to interpret KPI results and pivot strategy.
• Progressive graphic design experience (2+ years professional work experience).
• Strong comfort level with AI tools to help produce marketing collateral.
• High competency in Adobe Photoshop and Canva.
• Comfortable with Microsoft Office, especially Outlook, Word, and Excel.

Qualifications

• Exceptional attention to detail and follow-through under tight timelines and pressured situations.
• Strong problem-solving skills with ability to accurately solve problems.
• Excellent oral and written communication skills; ability to work with multiple departments and personalities.
• Strong time management skills; ability to multitask in a fast-paced environment with changing priorities while remaining calm under pressure.
• Strong customer-focused work ethic.

Preferred qualifications

• Bachelor’s degree with a concentration in Graphic Design or Marketing.

Physical requirements

• Regularly lift 15 lbs; occasionally lift up to 50 lbs.
• Office environment; noise level usually quiet to moderate.
• Daily activities include concentration, sitting, communication (verbal), standing, hearing/listening, lifting, and bending.